Ad Campaigns
Don’t Be a Furniture: Jaro Education Launches #AtkeMatRaho brand film
Mumbai: Jaro Education, a higher education edtech company, has launched its first brand film, #AtkeMatRaho, conceptualised and executed by Social Panga.
The campaign aims to inspire and motivate professionals to achieve their full potential and excel in their careers through continuous learning and skill development. The film follows the story of Mishra Ji, a dedicated employee who has been with the organisation for several years but has not advanced in his career due to a lack of proficient skills. The brand encourages viewers to avoid becoming redundant like Mishra Ji by upskilling and gaining the right skill sets from the right institutes, positioning Jaro Education as the solution to this common corporate struggle.
The #AtkeMatRaho campaign is not limited to experienced professionals but also targets fresh graduates and young professionals starting off in their careers. The campaign aims to create a buzz for Jaro Education across all social media platforms- YouTube, Facebook, Instagram, LinkedIn, and Twitter.
Jaro Education CEO Ranjita Raman said, “We are excited to launch our first brand film, #AtkeMatRaho, which emphasises the importance of continuous learning and skill development in today’s fast-paced business environment. We hope that this campaign will inspire both professionals and employers to prioritise learning and development, leading to a more successful and a fulfilled workforce. Our aim is to provide a platform for those who want to upskill themselves for better career growth opportunities. We believe that with the right skills and knowledge, anyone can achieve their career goals and reach new heights. Employers can also benefit greatly by encouraging their employees to upskill and develop new abilities. When employees feel valued and supported in their career growth, it leads to increased productivity, retention rates, and overall job satisfaction.”
“We are thrilled to be a part of this campaign and help Jaro Education position itself as a leading provider of higher online education and skill development courses,” said Social Panga co-founder Himanshu Arora. “Through this film, we hope to inspire and empower professionals to never stop learning and advance in their careers.”
The campaign is now live across Jaro Education’s YouTube and social media channels.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
