MAM
Doms hosts creative art workshop at Kidzania Delhi
Three-day event blends fun, learning and self-expression for young participants.
MUMBAI: Doms just turned Kidzania Delhi into a colourful canvas because when you give kids markers and freedom, even the walls start dreaming in doodles. Doms Industries Limited organised a lively three-day art workshop at Kidzania Delhi from 21 to 23 March, inviting young participants to explore creativity through hands-on sessions that went well beyond traditional classroom boundaries.
The workshop was thoughtfully structured across three days with distinct themes. Day 1 focused on free-form doodle art, encouraging children to experiment with lines, shapes and patterns without rules, resulting in highly personal and imaginative creations. Day 2, coinciding with World Water Day, combined creativity with awareness as kids designed water-inspired characters and conservation-themed cards, with parents joining in to make it a shared family activity. On Day 3, the theme shifted to “best out of waste,” where participants transformed everyday materials into functional and decorative pieces while also experimenting with newly introduced acrylic markers.
The response was overwhelmingly positive, with Kidzania Delhi filled with energy, colour and laughter. The sessions not only nurtured artistic expression but also created joyful bonding opportunities for families.
Doms Industries Limited chief marketing officer Saumitra Prasad said, “At Doms, we see art as more than an activity, it is a way for children to explore ideas, build confidence and express individuality. Platforms like KidZania allow us to create immersive environments where creativity becomes a lived experience rather than just a concept.”
The initiative reflects Doms’ ongoing commitment to experiential learning and deeper engagement with young consumers and their families, blending fun with meaningful takeaways in an interactive setting.
In a world where screens often steal the spotlight, Doms reminded everyone that sometimes the best stories are still drawn by hand line by line, colour by colour, and smile by smile.
MAM
VZY appoints Wilson Pereira as Head of Marketing
Seasoned marketer joins to drive brand growth and full-funnel strategies.
MUMBAI: Wilson Pereira just zoomed into VZY’s marketing driver’s seat because when you need someone who’s scaled brands from Rapido to Newton School, you don’t just hire talent, you recruit momentum. VZY has appointed Wilson Pereira as head of VZY marketing, bringing on board a marketing professional with over 16 years of experience across consumer tech and media-tech organisations.
Pereira brings deep expertise in brand marketing, full-funnel growth systems and high-impact campaign creation. He has played a key role in scaling brands and leading category-creation journeys, most recently at Rapido, and previously held leadership roles at Groupm, 9XM, Zoomcar and Newton School.
The appointment strengthens VZY’s marketing leadership as the company continues to expand its presence in the competitive digital and consumer tech space.
With Wilson at the wheel, VZY isn’t just shifting gears, it’s accelerating toward new heights, blending sharp strategy with the kind of creative horsepower that turns brands into destinations. Welcome aboard.
