MAM
Domino’s Rs. 50 mn ad blitz for its cheese burger pizza in India
MUMBAI: Pizza chain Domino’s Pizza India announces a new product Domino’s Cheese Burger Pizza.
Domino’s Cheese Burger Pizza launch has been allocated a marketing budget of Rs. 50 million and would be supported by advertising campaign comprising television spots and press activity. The ad campaign will feature Bollywood actor – Paresh Rawal. The campaign has been conceptualized by Contract Advertising and will break from today 28 November, 2005.
Domino’s Pizza India CEO Ajay Kaul said, “Domino’s Cheese Burger Pizza is the result of our consistent efforts to bring innovative products for our customers. The New Cheese Burger Pizza is unique product in the entire Fast Food category as it brings the experience of Pizza with a touch of Burger. We are confident that it would be a welcome delight amongst our large and ever-growing base of customers.”
This product brings together Pizza and Burger – the two most popular products in the fast food category. Domino’s Cheese Burger Pizza folows the launch of Double Cheez Crunch Pizza last year.
Domino’s Pizza recently bagged a Silver Award in the services category at the Effies 2005 Awards for its 30 Minutes or Free campaign.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
