MAM
Domino’s redefines the pizza experience with its revamped ‘Viva Roma’ range
Mumbai: Domino’s Pizza, India’s largest pizza chain, has revamped its delectable range of gourmet pizzas – Viva Roma. The new range of irresistible pizzas offers an indulging touch of gourmet and elevates the dining experience of the consumers.
The revamped Viva Roma range features 5 premium pizzas, topped with a mix of scrumptious toppings, succulent cheese like Bocconi, Mozzarella, Cheddar and Spicy Ghost Pepper, and a sauce made from the finest tomatoes of Italy. The flavourful toppings combined with delightful garnishes on a crisp thin-crust base make for an appetizing Italian Gourmet pizza experience. Building on the success of the original Viva Roma range, Domino’s has meticulously crafted an updated menu reflecting the evolving tastes and preferences of its discerning customer base. The revamped Viva Roma range is a testament to Domino’s commitment to delivering exceptional quality and innovation in every slice.
Talking about the Gourmet range, Domino’s Pizza EVP & CMO Sandeep Anand said, “As a brand, we are constantly pushing the boundaries when it comes to innovation in pizzas. Keeping in tune with this spirit of Domino’s, we are delighted to announce the unveiling of our much-loved revamped Viva Roma range of Pizzas. Domino’s Viva Roma range focuses on premium ingredients, bold taste, and authentic Italian flavours, we believe the revamped range will redefine pizza indulgence and delight our loyal customers.”
The refreshing new range exemplifies menu diversification and is sure to elevate the entire pizza experience of consumers. With this delightful launch, the new Viva Roma range is coming with a surprise—Yes, Domino’s is literally taking people to Rome with its exciting “Ticket To Rome” contest. To participate, the contestants need to share an image of their Gourmet Pizza Bill from Domino’s along with an Italian word that describes the pizza-eating experience. Basis the participation, there will be two fortunate winners who will each receive a one-way ticket to Rome. The contest will go live on the 10th of December 2024. The revamp range is available to order at the Domino’s restaurant in Delhi, NCR, Mumbai, Bangalire, Chennai, Pune only or through the Domino’s app with an exciting offer of Flat Rs. 300 off on a minimum order value of Rs 1500.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
