Brands
Domino’s India introduces Ragi Super Crust Pizza in Gujarat
Mumbai: Jubilant FoodWorks Limited (NSE, BSE: JUBLFOOD), India’s largest food service company, today launched the innovative NEW RAGI SUPER CRUST Pizza in Gujarat. The state is a prominent contributor to India’s agricultural industry and has made significant strides in producing and promoting millet. The esteemed chief minister of Gujarat, honourable Bhupendrabhai Patel, graced the event with his presence. As a brand renowned for its innovation and customer satisfaction, Domino’s latest menu addition aligns with the United Nations’ declaration of 2023 as the International Year of Millets. This launch is going to promote the nutritional and ecological benefits of millet, encouraging its global consumption.
The NEW RAGI SUPER CRUST Pizza is a culinary fusion of Domino’s pizza expertise and the wholesome goodness of ragi (finger millet) promising an appetising and nutritious experience for customers. Prepared by Domino’s expert chefs, the pizza features superior quality millet ingredients like Finger Millets Flour, Whole Wheat Flour, and Plain Oats, combined with a multi-seed mix of Flax seed, Watermelon seed, Pumpkin seed, and Sunflower Seeds.
The honourable chief minister of Gujarat, Bhupendrabhai Patel, praised Domino’s visionary initiative and shared, “I am pleased to be a part of this momentous occasion of Jubilant Foodworks Ltd and Domino’s launching of Millet Pizza and the virtual inauguration of their upcoming Food Processing Park in Sanand. We applaud Jubilant FoodWorks Ltd’s efforts to promote millets in Gujarat. This move showcases their understanding of Gujarat’s extensive millet consumption. With India ranking as the 5th largest millet exporter worldwide, Domino’s NEW RAGI SUPER CRUST Pizza propels millet consumption within the nation. This unique innovation not only exemplifies the brand’s originality but also aligns with the Honourable Prime Minister’s call to celebrate 2023 as the International Year of Millets”.
Jubilant FoodWorks Ltd chairman and co-chairman Shyam S Bhartia and Hari S Bhartia, expressed their excitement over the launch, “Gujarat’s vibrant millet production provides a wealth of ingredients for inventive cuisine. We are thrilled to unveil Domino’s NEW RAGI SUPER CRUST Pizza in a state revered for its culinary richness. Our goal is to align with the Government of India’s vision of making 2023 truly the year of Millets. We believe this innovative range will create memorable pizza-eating experiences for our customers”.
As Gujarat continues to demonstrate its potential, the Jubilant Bhartia Group sees the state as a prime location for investment and expansion. Gujarat’s promising growth, investment-friendly environment, and efficient governance have been key to the Jubilant Bhartia Group’s success. Committed to contributing to Gujarat’s development, Jubilant FoodWorks has unveiled plans to establish a state-of-the-art food processing park in the Sanand Industrial Area, reinforcing the company’s belief in Gujarat’s potential and commitment to job creation.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
