MAM
Dollar has Akshay Kumar unveil new brand identity on webinar
BENGALURU: In probably what will be the ‘new normal’ as far as product and brand launches are concerned, Indian apparel brand Dollar Industries Ltd (Dollar) unveiled a new brand identity through a webinar. The new brand identity has the word Dollar with and added subscript – ‘Wear the change’ – #DollarBadalGaya.
Following the government’s norms of social distancing, the company digitally revealed its newly designed logo along with Indian movie superstar and Dollar brand ambassador since 2010 Akshay Kumar and Dollar managing director Vinod Kumar Gupta. The concept was probably the first of its kind initiative by a brand to reach out to its consumers and share its message of ‘Wear the Change’ by staying in tune with digitisation and changing times.
The company wanted to tell the world that its products were not limited to just men’s undergarments as most of its he-mansque audio-visuals seemed to portray. They were meant for men, women and kids, and not men’s innerwear alone, but products for women and children and apparel such as jeans, T-shirts, skirts, etc.
A new TVC featuring, Akshay Kumar to sync with the new brand identity was also revealed. And for a change the TVC has the male lead being rescued by a female through a bedtime fairy tale that Akshay Kumar narrates to his ‘daughter’.
Sharing his thoughts about the new brand revelation, Gupta stated, “Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”
Gupta further added, “Our logo retooling exercise provides the brand a distinct identity. The ‘Knitted D’ symbolises our product line. The rebranding step has been taken to re-organise the brand architecture altogether making the brand visibility more precise and clearer. The company has become simpler in maintaining various categories which in return will make a positive change in the market.”
Explaining the reason for the new identity in these trying times, Gupta said that this had been work in progress since the past one year and the new brand identity was to be unveiled in the traditional manner, but for the Covid2019 lockdown.
Akshay Kumar said, “My association with Dollar has been stupendous since the last ten years and today I am thrilled to be unveiling their new brand logo and identity through this virtual activity. Currently, the pandemic across the world has generated an unprecedented circumstance and calls for widespread cooperation at all levels of society. In every situation, I search for positivity and as the brand ambassador of Dollar I urge everyone to stay safe during such difficult times, with a hope that we will be back soon."
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Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
