Brands
Dolby Laboratories completes 50 years; charts growth plan
MUMBAI: Dolby Laboratories, which sparked a revolution in sight and sound based on American engineer Ray Dolby’s vision for spectacular entertainment, has completed 50 years.
To support growth, Dolby will be moving to new headquarters at 1275 Market Street in San Francisco where it will continue to shape the sight and sound of entertainment and communications with new technologies like Dolby Cinema, Dolby Vision, Dolby Voice and Dolby Atmos.
The company’s story began in 1965 with the invention of Dolby noise reduction, a breakthrough system, which eliminated the hiss that plagued tape recordings. The company went on to transform cinema, introducing more powerful and immersive sound to forever change the way movies were made and enjoyed. Dolby sound helped bring Star Wars to life in 1977 and created an entire industry devoted to the audio experience.
The company’s latest initiative Dolby Cinema transforms the way people watch movies comprising a premium cinema offering that combines the best in sight and sound with a bold new theatre design, creating an amazing experience for moviegoers.
AMC Theatres and Dolby Laboratories, which recently launched Dolby Cinema at AMC Prime, will be launched in up to 100 sites by 2024, including major cities like San Francisco, Las Vegas, Philadelphia, Miami, Boston, Denver and Seattle.
Moreover, revolutionizing displays from movie theaters to TVs, Dolby Vision will see Disney’s Tomorrowland and Disney Pixar’s Inside Out as the first Dolby Vision titles. The first TVs with Dolby Vision are arriving this year from Vizio.
On the other hand, Dolby Voice revolutionizes the conference call and the way people communicate at work by making calls exceptionally clear, natural and productive, like in-person meetings.
Dolby Atmos, which is becoming the sound format of choice for leading filmmakers and device makers is a technology that places and moves specific sounds anywhere in the room, including overhead, to bring entertainment alive all around the audience.
Since its introduction in the cinema in 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 14 Academy Award winning directors, and 27 Academy Award winning sound mixers. Over 1,000 screens worldwide have installed or committed to be equipped with Dolby Atmos and 275+ Dolby Atmos titles have been announced globally.
Additionally, entertainment enthusiasts can now also enjoy Dolby Atmos in their home theaters, on their mobile devices and in virtual reality experiences from Jaunt.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
