Digital
Doceree concludes ‘The Next Marketing With HJ’ season one feat Rob Reilly
Mumbai: Doceree, a global platform for HCP programmatic marketing, concluded 2023 on a new high as Doceree founder & global CEO Harshit Jain MD exchanged revolutionary insights with WPP global chief creative officer Rob Reilly about the paramount value of culturally-inclusive marketing in today’s digital age, in the final episode of the refreshing knowledge-first series, ‘The Next Marketing with HJ’.
Launched on Doceree’s YouTube channel on 1 August 2023, season one of the first-of-its-kind talk show hosted by Harshit Jain MD encourages dynamic knowledge-sharing with global marketing/advertising experts through eight enriching and entertaining episodes. In its engaging episodes, the experts share anecdotes from their marketing journey and shed light on the trends and cutting-edge solutions that have enabled transformation in the industry, in the most candid manner. As the new age marketers strive to build authentic relationships and connections, the entertaining series serves as a guide through the ever-changing landscape of healthcare marketing.
Speaking on the successful conclusion of the series, Harshit Jain MD said, ‘The year 2023 was indeed a year of many new beginnings and it goes without saying that our talk show, The Next Marketing With HJ, has played a prominent role in making the year special for not just Doceree but all the aspiring and practising marketers watching the episodes to seek actionable advice and inspiring stories. I am immensely grateful to all the experts who supported me in this endeavour and am all set to launch Season 2 soon.’
Reflecting on his participation in the show WPP chief creative officer Rob Reilly said, “As creatives, it’s essential to be curious and to look for inspiration and knowledge in unexpected places. With “The Next Marketing with HJ,” Harshit has created a platform that does just that, while bridging the gap between marketing and healthcare to remind us that campaigns have the power to change people’s lives.”
Known for its diverse content palette, Season 1 featured exceptional marketing talents in its previous episodes, including McCann Worldgroup global chief strategy officer Harjot Singh; FINN Partners senior partner-global digital health Ritesh Patel; Indegene omnichannel activation lead Nancy Phelan, Relevate Health EVP-omnichannel strategy George C.D Griffith; Avalere Health chief media officer Jeffrey Erb; Initiative MD Karima Sharif-Ali; and Initiative Health UK MD Richard Springham.
Aiming to capture an insightful exploration into the forefront of global marketing trends and expertise within the life sciences industry, Doceree is looking forward to launching season two of The Next Marketing With HJ, in 2024.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
