AD Agencies
Do IT talent venture has big plans for the unorganised sector
MUMBAI: Two of India’s creative mentors, in a unique collaboration, have launched an integrated multi-disciplinary talent management firm called Do IT Talent Ventures. Darshana Bhalla and Radha Kapoor Khanna’s new talent venture firm aims at broadening the horizon of talent management and development across genres.
Darshana Bhalla, who was the former CEO of Mates – the entertainment unit of Madison Communication and Radha Kapoor Khanna, the founder and executive director of Do IT Creations – a flagship holding company of The Three Sisters: Institutional Office (TTS:IO) focused on establishing new age creative businesses, formed in Do IT Talent Ventures in April 2018.
In a span of three months, the brand has already signed a number of personalities across films, TV and sports namely Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal, Neeraj Pandey Samir Kochhar in entertainment and Vicky Ratnani in culinary. While in sports, the brand has tied up with Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat.
With a staff of trained professionals, mentors and promoters, the team possesses a cumulative experience of over 500 deals in the celebrity management business.
Darshana Bhalla says that the company’s primary vision is collective progress, focussing on talent from various genres of the creative industries and enabling constant optimisation of their time and resources.
Radha Kapoor mentions that under the holding company Do IT Creations, with a presence in entertainment, sports, media, retail amidst other consumer focused businesses, the group saw an opportunity to establish a presence in the talent ecosystem wherein they had the unique advantage of unlocking synergies by leveraging their portfolio of new age creative ventures.
Do IT wants to aim at having all creative people under their umbrella including culinary, technicians, artists, writers, TV actors, Bollywood celebrities, musicians, directors and sports mentors.
The talent venture will not look at only having celebrity talent. Radha Kapoor says, “Tomorrow we could also have writers, artists and designers. We are looking at it from a 360 degree approach wherein we can start catching these talents at a much younger age. the idea is on how do we find the right talent and create solutions for them.”
She figured that the DNA of their institution was to invest in entrepreneurs. And while the talent business in India has been primitively handled in sectors, Do IT is aiming at becoming an aggressive venture unlike the rest of them. They believe in having collective success and collaborations where there will be talent across creative industry.
The two describe it as a challenging business, but are excited about make their mark. “It is challenging to make them understand that it’s not about managing their existing work but also about optimising their talent.”
For now, the company’s client list only includes popular celebrities and other personalities. “We are not after having quantitative list of clients but want every client that we have on board is well thought of and ask ourselves, ‘if we can add value to them?’ We won’t take anybody on board if we are not sure and we don’t want to mess with anyone’s career,” they say collectively.
Doing business with celebrities and influencers isn’t all fun and games. Bhalla says, “The process is just business while the starting process and the outcome is always glamorous. But it is a lot of hard work as managing people has its own issues. There are some cultural disparities and functional disparities but you just deal with it.”
AD Agencies
Kevin Vaz opens FICCI-EY report with a declaration: India’s M&E industry set to breach Rs 3 trillion mark by 2027
In a keynote address at the FICCI-EY report launch, Kevin Vaz says sport, AI and the connected TV boom are driving a multi-screen revolution with no signs of slowing
MUMBAI: India’s media and entertainment industry is growing faster than the economy, reshaping global benchmarks and is on course to blow past Rs 3 trillion by 2027. That was the headline message from Kevin Vaz, chairman of the FICCI Media and Entertainment Committee and chief executive of entertainment at JioStar, who delivered the opening keynote at the launch of the FICCI-EY Media and Entertainment Report 2026 in Mumbai on Monday. He did not waste much time on caveats.
The industry hit Rs 2.78 trillion in 2025, outpacing GDP per capita growth and surpassing even last year’s bullish forecasts. Vaz described the year in three words: scale, convergence, transformation. The numbers, he suggested, were only half the story. The other half was how that growth was happening.
Digital has become the industry’s largest segment, driven by advertising, subscriptions and commerce. But Vaz was quick to puncture the familiar narrative of digital killing everything else. India, he argued, is not an either-or market. It is an AND market. Connected TV is surging. Linear television, mobile, films and print are all still expanding. AVGC, the animation, visual effects, gaming and comics sector, is emerging as a serious growth engine, opening new storytelling formats and new global revenue streams. Nothing, he said, is replacing anything. Everything is reinforcing everything else.
Nowhere is that more vivid than in sport. In an on-demand world where audiences can watch anything, anytime, Indians still show up live. “Sports don’t fragment audiences,” Vaz said. “They unite them, just on different screens.” The ICC Men’s T20 World Cup 2026 made the point emphatically. During the final, JioHotstar delivered 72.5 million concurrent streams, a global record. Group chats exploded. Families renegotiated control of the television. Advertisers, Vaz noted with undisguised relish, stopped asking where audiences were and started asking how fast they could get in.
Cinema had its own landmark year. More than 1,900 films were released, with several crossing the Rs 1 billion mark. Dhurandhar was singled out as proof that Indian audiences will still turn up in large numbers for content that grips them. Live experiences, too, are getting bigger and more immersive, though Vaz suggested the surface has barely been scratched.
Then there is artificial intelligence, which he described as quietly, and sometimes not so quietly, reshaping everything. AI is enabling personalisation, efficiency and scale, but Vaz argued its deeper significance lies in what it is doing to creativity itself. He pointed to Mahabharat: Ek Dharmayudh, billed as the world’s first AI-produced show, as evidence that the technology can amplify creative ambition rather than hollow it out. He also used the platform to call on Indian policymakers to engage seriously with the creative industry on AI and copyright, ensuring that creators are fairly compensated as the technology spreads.
The picture that emerges from the report, and from Vaz’s keynote, is of an industry that has stopped thinking of itself as a fast-growing emerging market and started thinking of itself as a global template. Scale, diversity and innovation, he said, are no longer in tension in India. They are coexisting, and the rest of the world is taking notes.
The Rs 3 trillion milestone is two years away. As the man who chairs the committee that shapes the industry’s policy agenda and runs the country’s most powerful entertainment platform, Vaz set the tone for the day with characteristic directness: India’s media business is not just chasing growth. It is deciding what the country talks about at dinner. That is a different kind of power altogether.
