MAM
DNA brand personal care products launched in Bangalore
BANGALORE: The Mysore based Rs.1.6 billion NR group today added one more brand -‘DNA’ to their existing kitty of Cycle, Lia, Prosperity, Ripple and NESSO, etc. brands.
Ripple Fragrances , a subsidiary of the NR group launched the DNA branded products that encompasses personal care products targeted at the premium segment.
The fragrances for DNA are created by Ripple France with creative inputs from the NR group. NR group also happens to be one of the few in India to create and blend their own perfumes in-house, this gives them the edge in understanding Indian tastes better and also juxtaposing it with the emerging trend in the global market, they claim.
The group has charted a two-phased strategy for introducing and promoting their products. During phase I, Ripple plans to introduce products in growth categories where penetration is low and growth forecasts the highest – deodorants, eau-de-perfums, shave foams and ASL in the case of personal care, whilst in the case of Air care they plan to introduce the room freshener and incense gift sets. They already have Cycle and Lia brands agarbhattis in the incense segment. They plan to continuously churn new products.
The group plans to develop a new sales and distribution network for Ripple – DNA and are targeting 1300 A outlets and 300 A+ outlets in 30 cities in the first year after launch while at the same time evolve new avenues for distribution for lifestyle accessories. NR plans to own shelf space in outlets where the target groups will shop and build a database of retailers and eventually consumers. Permitting a sampling or a ‘smell test’ at this retail space would be one of the ways that the group would use to entice a customer into buying and building brand loyalty. Their sales target is 300,000 deodorants and 100,000 eau de parfum in the first year.
The men’s ‘Blueprint’ and ‘Helix’ deodorant sprays and perfumes and ‘Species’ and ‘Genus’ for women were launched today in Bangalore. A 150 ml deo-spray will retail at R.120/-, the larger 100 ml perfume would cost Rs.250/ a ml, whilst a smaller 50 ml would sell at Rs.160/-
During the next phase NR/Ripple intends to carry out market research to identify specific needs and introduce niche products and be an early entrant, as well as identify new avenues of distribution and innovative ways to excite the customer.
In the personal care segment they plan to introduce Bath Gel, Niche skin care, Hair gel, herbal cosmetics and in the Air care segment new fresheners, candles, oil burners will be added to the product portfolio.
During the first phase the company has planned promotion spends of Rs.10 million which will go into shelf space, sampling, events and print ads. The NR group spends Rs.80 million annually including TVCs for their Cycle and Lia brands.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
