MAM
DMAi Awards 2016 facilitate the champions of data driven marketers
MUMBAI: ‘Collaboration’ – be it between creative agencies, marketers or consumers – has emerged as the need of the hour in today’s marketing scenario, when panelists discussed several burning issues at the DMA India Annuals and Awards 2016.
Speaking on the role of DMA in educating the marketing fraternity on the changing dynamics of data and analytics, DMA Asia founder and COO DMAi Shelly Singh said, “We started off 25 years ago as Direct Marketing Association with marketers who believed in response driven strategy for marketing. Over the last five years there has been a huge data overload and marketers increasingly need to decode them to understand consumer behaviour and market drivers. In short, the entire landscape is changing and therefore it is all the more reason for a body like DMA, which we have rechristened to Association for Data Driven Marketing and Analytics.”
The sessions were followed by the awards ceremony where marketers were felicitated on their effective use of data in communicating their brand statement, and implementing the fundamentals of direct marketing in the best way possible.
While the Marketer Of The Year went to Ixigo.com content marketing head Aashish Chopra, EveryMedia Technologies won Marketing Innovation Award (Social) for its digital marketing campaigns for the film Bajrangi Bhaijaan produced by Salman Khan Films.
Click here for the full list of winners:
Brands
Preeti Misra Joins Open Media & Fortune India as Head of Events
Preeti Misra brings two decades of experience to a business that smells opportunity in live gatherings
MUMBAI: Fortune India is serious about live events and it has just hired someone who knows how to fill a room. Preeti Misra has been appointed Head of Events at Open Media & Fortune India, the RP-Sanjiv Goenka Group’s media and publications arm, tasked with turning both brands into destination platforms for India’s business and intellectual elite.
Misra arrives with more than 20 years of experience in marketing communications, brand strategy and large-scale events. She has held senior roles at India Today Group, Laqshya Media Group, Times Internet and C S Direkt Events & Exhibitions, a career that spans mass-market spectacle and niche power gatherings alike. Few in the industry have logged that many miles across so many formats.
In her new role, she will run the events vertical across both Open Media and Fortune India, with a brief to build what the group describes as high-impact intellectual and experiential platforms, the kind that blur the line between editorial credibility and boardroom currency. She will report directly to Sahil Shetty, Chief Executive Officer of Open Media & Fortune India.
The appointment signals a clear strategic push. Events have become a serious revenue line for legacy media houses in India, offering advertisers something a banner ad cannot: a captive room full of decision-makers. For Fortune India, a brand that already speaks to the C-suite, the upside is obvious. Misra’s job is to make it real and make it happen quickly.
