MAM
DMA: India unveils new brand identity
Mumbai: Direct Marketing Association: India (DMA: India) has donned a new ‘avatar‘ for its corporate brand to mainstream direct marketing as an overarching arm of marketing.
The logo has been conceptualised by DMA‘s creative agency RAPP. The new strapline of the logo reads ‘Marketing Made Smarter‘.
The new logo has a contemporary look and has used vibrant solid colors to enhance the position of authority and visibility. It has a speech blurb embedded in the D of DMA to signify its dialogue or communications objective, the company said.
DMA: India CEO Vatsal Asher said, “With direct marketing going digital, it was important to introduce a new positioning and a platform which resonates with the modern smart methodology of business. We wanted to give it a modern feel without changing the core identity. The new brand identity of DMA: India is based on the rebirth of direct marketing in the digital age and communications around it. We found the RAPP approach to be thorough and insightful. Their strategic thinking and drive gives us the confidence to believe that RAPP will be our creative partners in India and we are looking forward to making this convention popular in India with their help.”
Tribal DDB and RAPP India president Venkat Mallikarjunan said, “New age Direct Marketing agencies are taking ahead the good things about direct marketing like the discipline, the performance and ROI focus while not limiting themselves to direct mail as a medium. The re-crafted Direct Marketing agency is now a genuinely new age lead agency with significant skills in new media, new age engagement tools, and new age insight frameworks, as well as, brand thinking. The DMA: India wants to propagate this change and get brand and business leaders in India to take notice. At RAPP we have been the leading edge of this change across the world and are delighted to be partnering the DMA of India in this endeavor.”
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
