Brands
DIZO partners with retail chains Croma, Reliance & Vijay Sales for the festive season
Mumbai: Consumer tech brand, DIZO, has announced its tie-up with top retail chains-Croma, Reliance Digital, and Vijay Sales-to further expand its pan-India presence in the consumer tech retail market. Exhibiting an aggressive expansion plan, the brand had earlier announced its partnership with other renowned offline retailers like Sangeetha, Pujara, Phonewala, and Spice Com to foray into tier-I & II cities. For online shoppers, the smartwatch brand is available on Flipkart and Myntra.
Commenting on this announcement, DIZO India CEO Abhilash Panda said, “We at DIZO always prioritise customer satisfaction by providing solutions to their ever-evolving needs and through all possible channels of interaction with them. We have a huge service network and our partnership with Flipkart and Myntra for the online consumer. We are now expanding aggressively in the offline market with our tie-ups with these top retail chains for the convenience of our consumers who prefer offline shopping, with the hope of reaching out to a larger consumer base, with the aim of providing high-quality tech solutions at competitive prices.”
By stepping into these retail footprints, DIZO aims to give its consumers the option to be able to visit their nearest stores and check the design and build quality of DIZO products before they make the purchase. DIZO aspires to popularise tech among the masses by promising to offer innovative, trendy, and high-quality products at competitive prices. Croma, an Indian retail chain run by Infiniti Retail of Tata Group, spans across 80+ major cities in India with a vast network of 248 retail stores. Reliance Digital, one of the biggest electronics retailers, offers a vast retail network of 400+ stores nationally. Vijay Sales has a huge network of 121 retail showrooms in top tier-one & two cities in India.
Recently, the brand has also partnered with a homegrown manufacturing brand, Optiemus Electronics, to manufacture DIZO products in India. This decision is an endorsement of the government’s initiative of Make in India and also a testimony to the fact that India is the most important market for the brand. In fact, manufacturing has already started with the DIZO Watch D and will eventually move other DIZO products—existing and upcoming ones in phases, according to the brand.
DIZO embarked on its India journey last year in May with the philosophy of empowering everyone to enjoy their desired life, enhanced by smart tech life. Since its inception, DIZO has launched over 30 products, including smartwatches, earbuds, neckbands, beard trimmers, hair dryers, feature phones, and smartphone accessories. Today, the tech brand claims to have a presence of over 490 service centres in more than 460 cities across the country.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
