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Divya Radhakrishnan’s Helios Media bags mandate for Fakt Marathi
MUMBAI The Marathi Movie genre has seen an unprecedented growth of 46 per cent in the last 3 weeks, which is a result of the entry of a new Marathi movie channel ‘Fakt Marathi”. With this launch, the Marathi movie genre has expanded to a 2 channel play with the new channel being just 30 per cent lower than the genre leader, within a short span of time.
The mandate to monetise the revenues of Fakt Marathi has been awarded to Helios Media with effect from April 2016.
Enter10 Television Private Limited MD Manish Singhal said “Living up to its name “Fakt Marathi” meaning “Only Marathi” will be a dedicated 24 hour Marathi movie channel. It has been launched on the wave of the Marathi film industry’s revival with many titles running successfully in the metros and multiplexes even. We have full faith in Helios Media’s capabilities in developing the right positioning for the channels in the advertiser market and extracting true value”.
Helios Media MD Divya Radhakrishnan, said “We had been analysing the need-gap in the TV landscape of India and had identified the Marathi movie genre as a great potential. When we heard of Fakt Marathi we knew straight-off, the potential that the channel would have. We are very confident that we will be able to drive the channel revenues to new heights”
Launched in 2011, Helios Media currently manages monetisation mandates of MTunes HD, EPIC, Living Foodz.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
