Brands
dittoTV to telecast I-League, EFL live on Ten Sports
MUMBAI: Over the past decade, the popularity of football tournaments nationally and internationally has paved the way for growing the fan base of the sport in India. In response to this growing trend, dittoTV has brought together the most anticipated Indian league- the I-League to its platform.
The championship will kick-start with a fierce competition between East Bengal and Aizawl FC at 4.30 pm, followed by Bengaluru FC and Shillong Lajong FC at 7 pm on January 7. This year, the I-League will also witness the entry of newcomers Minerva FC and Chennai City FC in an action-packed match on 8 January at 4.30 pm.
The semi-final of EFL kicks off on 11 January at 1.30 am, followed by a match on 12 January at 1.15 am.
The widely followed EFL that kicked off in 2016 is gearing up for it’s semi-final, with two highly awaited matches. Manchester United will compete with Hull City on 11 January, followed by Southampton v/s Liverpool on 12 January.
Youth being the chief driving force of the country, has largely influenced the growth of football as a sport in India. Since television viewing in India is traditionally subject to the preference of the older generation, young football fanatics find themselves resorting to online sports portals and live television platforms to keep up with the latest updates on their favourite sport. Consequently, international football leagues boast of an impressive rise in the number of viewers on multiple digital platforms in India, including dittoTV.
dittoTV subscribers can tune into Ten 1 HD to watch the the matches live.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
