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Disrptve blends AI and art for Sarab Khanijou’s ‘DHUN’
MUMBAI: When couture met code, creativity found a new rhythm. Disrptve Communications, the new-age marketing agency known for fusing art and technology, has unveiled DHUN, a melody in motion for designer Sarab Khanijou, an AI-crafted storytelling asset that turns luxury fashion into digital poetry.
The project reimagines couture’s tactile artistry through the lens of generative AI while preserving the emotion and craftsmanship at its heart. Using a custom-built photo capture system, Disrptve’s tech team meticulously documented every sequin, stitch, and fold from Khanijou’s collection. These high-resolution captures trained bespoke AI models (LoRAs), enabling lifelike recreations that reflect rhythm, motion, and elegance.
From there, the creative team composed mood-driven visual sequences inspired by DHUN’s themes of heritage and fluidity. With tools like Flux and advanced inpainting, they redefined how couture can be experienced, not just seen.
“It’s more than digital enhancement, it’s a new form of storytelling,” said Disrptve Communications chief business officer Chetan Chopra. “AI here doesn’t replace creativity; it refines it.”
Designer Sarab Khanijou, initially hesitant about merging couture and AI, was ultimately impressed. “Seeing the final visuals, I knew I made the right choice. Disrptve brought a contemporary flavour to traditional design,” he said.
With DHUN, Disrptve Communications is setting the tone for a future where creativity and AI move in harmony, one handcrafted pixel at a time.
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Aziro appoints Jitender Hooda senior vice president for sales, digital solutions
Company taps industry veteran to scale digital solutions and deepen enterprise transformation play
CHENNAI: Aziro is doubling down on its AI ambitions, bringing in Jitender Hooda as senior vice president, sales, digital solutions, as it sharpens its pitch in the fast-heating market for enterprise transformation.
The appointment comes as enterprises rapidly scale investments in AI, cloud and next-generation digital capabilities, prompting Aziro to strengthen its leadership bench and expand its footprint in high-value transformation programmes across global markets.
Hooda arrives with deep experience in driving business growth, leading digital transformation initiatives and building AI-powered solutions. Over his career, he has held leadership roles at Hexaware Technologies, L&T Technology Services, ITC Infotech, Geometric and Tata Technologies, where he led large-scale deals, scaled strategic portfolios and built long-term consulting partnerships across North America, Europe and Asia.
Before joining Aziro, Hooda founded and served as founder and chief executive of EmachineLabs, an AI-powered enterprise platform, reinforcing his belief that enterprise transformation will increasingly hinge on a blend of consulting expertise and platform-led acceleration.
“Jitender brings a rare combination of strategic vision, market insight, and deep technology fluency. His ability to operate at the intersection of business growth and modern engineering aligns perfectly with Aziro’s next chapter. As enterprises accelerate their digital and AI journeys, Jitender’s leadership will play a pivotal role in strengthening our client relationships and scaling our digital business across strategic industries and geographies. We are delighted to welcome him to the leadership team,” said Sanjay Sehgal, founder and chief executive, Aziro.
“Aziro represents the kind of forward-thinking, high-impact organisation that enterprises need today, one that blends transformation expertise with AI-powered acceleration. I’m thrilled to join the team at such a pivotal moment and to help shape solutions that bring real, measurable value to clients. With the pace of technology change faster than ever, the opportunity to build future-ready digital systems is massive, and Aziro is uniquely positioned to lead that evolution,” said Jitender Hooda, senior vice president, sales, digital solutions.
In his new role, Hooda will focus on accelerating digital business growth, elevating Aziro’s positioning in high-value enterprise conversations and enabling clients to adopt next-generation AI and digital engineering capabilities.
Aziro, an AI-native product engineering firm, is betting on innovation-led transformation to help enterprises modernise platforms, automate intelligently and unlock new revenue streams in an AI-first world.
In a market where every firm is chasing the AI promise, Aziro is signalling its intent: scale fast, sell smart and turn transformation into tangible value.
