MAM
Disney Online launches ‘The Magic Banner’
Disney Online, which claims to be the No. 1 kids and community family online entertainment destination, has announced the launch of a new advertising format that expands on the traditional banner ad.
‘The Magic Banner’ engages guests with animated designs in a single, enlarged ad space at the top of the page. This creative design allows site advertisements to interact with the navigational and logo space of the Disney.com homepage, as well as several other highly visited areas of the site an official release informs.
‘The Magic Banner’ integrates the site’s original content with the messaging of Disney Online’s advertisers. These media advertisements provide a magical way for Disney Online sponsors to maximise the impact of messaging, a company release says.
Once a guest arrives at the Disney.com homepage, ‘The Magic Banner’ animation actually originates outside the perimeter of the ad space and then draws the guest’s attention into the ad itself. With the simplification of the ad space, guests do not experience clutter from competing messages, ansd advertisers have a larger, more eye-catching platform with which to communicate their message, is the company’s claim.
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
