MAM
Discover The World ‘On The Go’ With SOTC’s Newly Launched Portal
MUMBAI: For the new-age Indian traveller, planning a holiday abroad, is like going on a personal adventure – a journey that opens the horizons of their mind and provides exposure to the world. They are looking for novel, experiences that translate into enriching memories. Catering to the excursionists who like to tread the path less taken, leading travel and tourism company SOTC has launched On The Go, India's one-of-a-kind travel service for personalised tours.
If you are on your planned holiday but find something that's piqued your interest, then you can now get more of the same trip with On The Go. Find the best value for your time, energy and money, by witnessing the most popular tourist destinations in a completely different light. The portal captures the best a region has to offer and curates an unforgettable trip that’s a perfect coming alive of the travellers’ fantasies. So whether you have opted for a pre-planned SOTC tour and want to add more to your itinerary or simply explore the place in never-done-before manner, On The Go will set it up for you.
Empowered with a thorough understanding of the new-age traveller's mindset and expectations, On The Go offers customised experiences and activities for every wanderlust. Be it trekking through snow-capped Alps, sailing down The Nile, or learning to cook a traditional Bhutanese meal, Gen-Z now has the chance to tick off the next thing on their bucket list.
Mr. Daniel Dsouza, Head – Sales, India and NRI Markets, SOTC Travel said, “The new-age traveller is well-read, discerning and wants excitement, convenience and the best deals, all at once, when planning a journey. At SOTC Travel, the motto is providing a service that is flexible and personalised to match the customer’s needs. Being diverse in terms of the choices is what adds more value to the customer experience. On The Go offers the most exclusive customisation in the holiday category, today. Through On The Go, customers can book their excursions, activities and experiences at their own convenience. They also have access to authentic reviews by other travel connoisseurs that help them make a smart decision."
Explore specially planned culinary tours, art workshops, sports sojourns, and more with India's one-of-a-kind experiential travel partner. Whether you desire to take a free-spirited helicopter ride, float into the clouds on a hot-air balloon with your beloved or head out on a honeymoon with a difference, On The Go is your perfect itinerary planner. Encounter the exhilaration of flexible travel and the ease of expert planning, with SOTC's most dynamic travel service, yet.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
