MAM
Dior launches watches, appoints Yana Gupta brand ambassador
MUMBAI: Christian Dior, the name that spells seduction, creativity and femininity in luxury goods, officially launched Christian Dior watches in the financial hub of the country on 22 April. To top that, the luxury goods maker also announced that Yana Gupta, the former face of Lakme would be the Brand Ambassador or Miss Dior for India..
LVMH Watch & Jewellery, regional MD, Ravi Thakran, unveiled the Indian range, which is in line with the global collection. The launch follows LVMH Watch & Jewellery’s promise of bringing the latest products to the Indian market at the same time and at an equal price as the global markets.
Explaining the strategy Thakran said, “consumers in India can now enjoy the latest international watch designs. Christian Dior watches are true fashion accessories – combining creativity and quality in the form of aspects from the French couture house and all the expertise of fine Swiss watch making. We have a fair price policy for India to match international prices and in some cases we have even bettered international prices.”
The target is female clientele looking for young, fashionable and original timekeeping products. Gupta said, “ I have admired Christian Dior for its elegance and sophistication since my early modeling days. To be chosen to represent the brand is like a dream come true.”
Dior watches are distributed in over 150 countries at 1,500 carefully selected sales outlets and 115 Christian Dior boutiques. Christian Dior watches are a part of LVMH Watches & Jewellery which claims to be the world’s leading luxury group.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
