MAM
Dineout’s onward march into contactless future of restaurants
NEW DELHI: The ongoing COVID19 crisis is paving the way for a ‘new normal’ as most industry experts are arguing. There is positivity about demand reviving sooner than later, there are going to be newer consumer engagement rules, redefined spaces, and modified demands from not just users but also stakeholders. One of the sectors to quickly get back on track, if China is an example to follow, is going to be the restaurants and related services. There is a lot of pent-up demand in the sector to be addressed; however, a lot of investments in new technologies and ways of indulging a visitor will have to be introduced as there is going to be a lot of apprehensions in a consumer’s mind.
Taking a positive step in this direction, Dineout, one of the topmost digital products companies in the space, has started a slew of initiatives, with its Contactless Dining Suite, to ensure ‘contactless engagement’ at its partner restaurants. Not just that, it has started to extend these services to other categories as well, including hospitals, grocery stores, airports, and alcohol stores.
Dineout co-founder and CEO Ankit Mehrotra told Indiantelevision.com: “Even before the Covid2019 breakout, we were one of the largest tech providers in the restaurant industry, helping them from CRM to cost-management, to billing, etc. A total of 15,000 restaurants were already a part of our network, utilising our software.”
He added: “With contactless, we will have to understand that the idea is not to eliminate contact but make it lesser, taking it out from places where it can be easily avoided.”
Mehrotra explained that with this whole suite, restaurants of tomorrow will function as cinema houses, where one will be able to book the table in advance, and also pre-order food, in theory reducing the amount of time they will be spending there.
In addition to these services, there are going to be digital parking receipts and the visitors will be able to alert the valet to bring their car to the porch while paying the bill. The whole idea is to make the whole experience seamless, reduce time spent at crowded places, and completely take away the need to touch the menu, which is probably the most infected thing at a restaurant.
The exciting part about this the visitors will not have to download the Dineout app to avail these services.
Not just this, Dineout is offering its partner restaurants a yearly package, which will include a one-time set of PPE kits, sterilisation machines for utensils and cutlery, and software suite to manage the bookings and payments.
“All these services come at a very cost-effective solution. The charges depend on a case-to-case basis. We are in touch with around 3000 restaurants where we might be offering an initial six months or so of service for free on a trial basis,” Mehrotra told us.
Dineout is partnering with companies like Equinox to develop these features. It is also in touch with Google to develop certain other features like discovery and reservation models etc.
Some of the companies that have already partnered with Dineout for the Contactless Suite are The Park (Juhu, Mumbai), Hyatt (Pune), Holiday Inn (Delhi), Radisson (Hyderabad), Mad Over Donuts, Mainland China, Giannis and SideWok.
Mehrotra also added that in the next phase, their focus is going to be on architectural changes as well. “We are already working on increasing gaps between seats at partner restaurants. Going ahead, at more crowded places like QSRs, we are planning to install physical partitions. Most of the standing spaces in bars will be turned into seating arrangements to control the crowd.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
