Brands
Dineout’s #FEMTASTIC to celebrate women’s day till 31 March
MUMBAI: Dineout’s premium membership program – Gourmet Passport celebrated International Women's Day (8th March) with the theme – “Do it like a woman and be #Femtastic” to honour the women in the F&B industry who have shattered barriers, both personal and professional, to become leaders in the industry. Their campaign compliments IWD’s (International Women's Day) 2020 theme which is #EachForEqual that promotes an equal world is an enabled world and celebrates those who choose to challenge stereotypes, fight bias, broaden perceptions, improve situations, and celebrate women's achievements.
Gourmet Passport recently hosted an event called "In Conversation with Gourmet Passport: Women Breaking Barriers", at The Lalit, New Delhi. The discussion kicked-off the month-long campaign as it brought together young women achievers from the F&B industry on a single platform. The panellists included Chef Megha Kohli (Lavaash by Saby), Chef Nandita Karan (The Lalit in Chandigarh), Chef Bani Nanda (Miam), Chef Vanishka Bhatia (Together at 12th), and Palki Singh (General Manager, Indian Accent).
They talked about the changing face of the F&B space in India, the gradual rise of women in a conventionally male-dominated profession, the personal and professional barriers women have to cross to thrive in the industry, evolving palates of diners and the responsibility that women professionals in the industry shoulder in a world that's changing rapidly.
As a part of the month-long celebration, Gourmet Passport is also highlighting its women-run partner restaurants on the Dineout app throughout the month, encouraging its members to visit these restaurants. On social media, they will be continuously featuring women in the industry who are leaders in their fields and in their own might. As an added privilege to its member-base, Gourmet Passport is hosting several curated events for their partner restaurants and consumers.
Speaking on this initiative, Dineout co-founder and CEO Ankit Mehrotra said “During the month of March, we are hosting 'Gourmet Passport Experiences' that are events curated to highlight women in the F&B industry and to promote equal opportunities, inclusivity, and gender equality. On 8 March we also launched a brand new film that defies stereotypes and celebrates women who break gender barriers.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
