MAM
DigitasLBi creates global VR experience for OnePlus 3 launch
Mumbai, June 15, 2016: OnePlus, the global technology start-up, is launching its third flagship smartphone –in virtual space. Behind this creative and break-through use of virtual reality technology is the combined efforts of creative and technology professionals from DigitasLBi.
‘The Loop’ is the name of the VR experience that creates a mélange of never ending animations in a virtual space station high above the Earth’s surface. While inside The Loop, users can explore many of the key features of the new OnePlus 3, and even order the smartphone in the virtual world – and then have it delivered to the real one.
“To create the most realistic and immersive experience possible, we’ve employed a number of innovative, never-before-seen, usages of CGI and 4D technologies, as well as 360° films,” explains DigitasLBi Nordics creative director Rasmus Frandsen. “Together, these create an experience designed to excite the global community of OnePlus fans, as well as tech enthusiasts.”
“Last year OnePlus held the first-ever product launch in VR. This time with The Loop, we’re taking things a step forward by pushing accessible VR technology to its outer limits,” said OnePlus co-founder and head of global Carl Pei. “It’s going to go down in history as the first global shopping experience in VR!”
The OnePlus 3 launched on June 14, 2016, and The Loop can be downloaded from Google Play and the App Store. For the first 2.5 hours OnePlus 3 could only be ordered from inside The Loop.
About the campaign:
The campaign delivers the world’s first VR looping animation. Using a VR headset, potential customers are welcomed on board the OnePlus office of the future – a spacecraft called The Loop. While on board, visitors receive a tour of the spacecraft and an introduction to the OnePlus 3, as well as the opportunity to purchase the OnePlus 3 directly in the VR experience.
The solution sets a new standard for VR experiences on smartphones. The campaign creates an interactive and engaging experience through ingenious use of seamlessly looped Hollywood quality CGI 3D stereoscopic visuals. The custom VR playback engine is optimized for low latency, high resolution, high frame-rate mobile VR immersion, making it possible for viewers to enjoy a rich VR experience on a normal smartphone.
The campaign will run in the US, Europe, India and China.
The trailer can be seen here:
Brands
Skoda VW India names Nitin Selot executive director for finance, IT and legal affairs
Selot to lead finance and IT at six-brand India operation
NEW DELHI: Škoda Auto Volkswagen India Private Limited has appointed Nitin Selot as executive director for finance, IT and legal affairs, effective 19 February 2026, as the carmaker sharpens its focus on India as a core growth market.
Selot will serve as chief financial officer of the Indian arm, overseeing financial steering, governance and technology transformation at a time when the group is reworking internal processes and tightening operational discipline.
The company manages six brands in India: Skoda, Volkswagen, Audi, Bentley, Lamborghini and Porsche and operates manufacturing plants in Pune and Chhatrapati Sambhajinagar.
Škoda Auto board member for finance, IT and legal affairs Holger Peters, said Selot’s appointment comes at a pivotal moment, with India now the company’s most important market outside Europe. Strengthening financial controls, improving governance and building long-term resilience are central to the group’s strategy, he added.
Skoda Auto Volkswagen India managing director and CEO Piyush Arora, said the group is entering a new phase driven by productivity gains and a stronger local-for-local approach. Robust financial planning and agile IT systems, he said, will be critical to sustaining momentum.
Selot brings 35 years of leadership experience across industrial, consumer and energy businesses. He has previously held senior roles at JCB India, Compass Group India, Shell and Mars Wrigley.
He holds an ACMA from the Institute of Cost & Management Accountants of India, an MBA in finance from the Institute of Management Technology, Ghaziabad, and an ACS from the Institute of Company Secretaries of India.
