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Digidarts drives the digital mandate for HomeSharp
Mumbai: HomeSharp is a Mumbai-based luxury real estate platform and advisory that’s dedicated to simplifying the home-buying experience. With a commitment to only authentic listings and a personalised concierge service, HomeSharp ensures every step of the home-buying journey is meticulously catered to, keeping the homebuyer well-informed throughout.
Acknowledging the complexities involved in acquiring a home, HomeSharp stands out as India’s premier platform for smart home-buying, integrating advanced technology with deep expertise in real estate development and the luxury property market, aiming to transform this process into a joyful and memorable experience.
To enhance their mission of providing luxury homes to a broad audience through effective brand awareness and data-driven marketing strategies, HomeSharp has partnered with Digidarts, India’s leading 360° performance marketing agency. Digidarts champions the belief that everyone deserves a seamless and delightful journey when purchasing their dream home and leads HomeSharp’s digital marketing efforts with their signature BullsEye performance marketing solutions.
By deploying innovative marketing funnels and leveraging strategic, data-driven targeting, Digidarts is set to broaden HomeSharp’s reach to the most relevant consumers.
HomeSharp founder Yazad R Irani remarked on the partnership: “Our partnership with Digidarts is rooted in a mutual commitment to precision and excellence. As we set out to redefine the luxury real estate sector, Digidarts’ expertise in engaging with discerning consumers resonates deeply with our ambition to not just meet but surpass the expectations of Mumbai’s discerning homebuyers. This collaboration is more than just strategic alignment; it represents our shared vision of seamlessly translating the aspirational dreams of Mumbai’s elite into tangible realities. Together, we’re not just making connections; we’re crafting legacies.”
Digidarts founder Siddhartha Vanvani shared his enthusiasm: “We are excited to collaborate with HomeSharp. Yazad has conceptualized a revolutionary approach that has the potential to dramatically change the luxury real estate scene in India. Our goal is to optimize the user acquisition process and penetrate the real estate market with BullsEye strategies, positioning HomeSharp as a frontrunner in the luxury real estate domain.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
