MAM
DigiDarts bags digital mandate for DealShare
MUMBAI: DigiDarts has won a complete digital marketing mandate for DealShare India. The agency’s Gurgaon office will be involved with the planning and execution of its digital marketing management, strategy, and creative requirements.
DealShare is an incredibly disruptive social e-commerce model objectified towards re-inventing e-retail for the next billion users. Headquartered in Bangalore with offices in Jaipur, Ahmedabad, and Mumbai, DealShare, a hyperlocal e-retail business. DealShare is currently operational in major and minor cities of Rajasthan, Gujarat, Karnataka, and Maharashtra. DealShare is a discovery led model of business, which lets its customers discover super deals on household and grocery products. Deals on this platform are somewhat different than what is offered on other e-commerce platforms. With an average of 6,000 stock keeping units (SKU) across all categories.
DealShare CEO Vineet Rao said, “We’re excited to have DigiDarts onboard and look forward to doing some great work together as in a business environment that is changing rapidly and is more reliant than ever on communication and collaboration, it is critical for all the companies to work closely with their channel partners in designing holistic solutions to meet customer needs. Our main aim is to develop growth around trust, goodwill, and product creativity values that we often identify with. We believe that DigiDarts’ profound experience in building some of India's most beloved brands will be a key benefit for us as we set out to build India's best and most reliable social commerce platform.”
DigiDarts founder-director Siddhartha Vanvani said, "As DigiDarts & DealShare hold values that blend perfectly, and are in complete sync in terms of strategic goals, we are enthusiastic to be able to help further the brand's growth & amplify its market penetration via Digital channels"
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Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
