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Diet Coke teams up with Revolution Studios for Garner film
MUMBAI: Diet Coke has announced that it is teaming up with Revolution Studios to promote the romantic comedy 13 Going on 30. The film stars Jennifer Garner Alias and Mark Ruffalo. It will be released by Columbia Pictures on 23 April in the US
From 1 April Diet Coke will help promote the film through a promotion in the US. It will feature a prize trip to Hollywood to meet a star from the film. American media support will include a television ad with a “Hollywood premiere” feel, created specifically for the promotion. In addition, radio, cinema, and Internet advertising will tout the film and promotion, and in-store point-of-sale materials will feature Jennifer Garner as Jenna Rink.
The promotion also features an offer in every specially marked package of Diet Coke at participating retailers. One in three packages offers a free companion ticket to see the film (buy one ticket, get one ticket free). Two in three packages offer $ five rebated on the purchase of one of five DVD titles including the Julia Roberts starrer Mona Lisa Smile.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
