MAM
DiamondXE and ICICI Bank collaborate to offer exclusive discount on certified lab-grown solitaires
Mumbai: India’s premier exchange for Natural and Lab-Grown diamonds, is excited to announce a strategic collaboration with ICICI Bank, bringing an incredible offer for their customers. Starting from 25th October 2023, customers can avail a flat 5% discount on purchases made through [www.diamondxe.com]. This exclusive offer is applicable only to Certified Loose Natural and Lab-Grown Solitaires, providing an opportunity to own exquisite diamonds at an unbeatable price.
To avail this offer, ICICI Bank cardholders must visit [www.diamondxe.com] and obtain the Coupon Code “ICICIDXE” from ICICI Bank’s official communication channels or mediums. This offer is valid for ICICI Debit and Credit Card holders. Customers can select their desired Loose Natural & Lab-Grown Solitaire and apply the Coupon Code “ICICIDXE” during the checkout process to enjoy FLAT 5% OFF, with no limits.
It is to be noted that the offer is not applicable on the purchase of Semi-Mounts (Design your own section), any ready collection, and/or other existing offers. The offer starts on 25th October 2023 and ends on 31st December 2023, providing ample time for customers to take advantage and conveniently buy the diamond of their choice.
“We are delighted to collaborate with ICICI Bank to offer this exciting discount to our valued customers,” said Mr. Ankit Singh Kimtee, Founder & CEO of DiamondXE. “We are committed to providing the finest diamonds and exceptional value to our customers. This collaboration is a testament to our dedication towards customer satisfaction”, added DiamondXE’s founder chairwoman Deepali Vijay Jain.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
