MAM
DiamondXE and ICICI Bank collaborate to offer exclusive discount on certified lab-grown solitaires
Mumbai: India’s premier exchange for Natural and Lab-Grown diamonds, is excited to announce a strategic collaboration with ICICI Bank, bringing an incredible offer for their customers. Starting from 25th October 2023, customers can avail a flat 5% discount on purchases made through [www.diamondxe.com]. This exclusive offer is applicable only to Certified Loose Natural and Lab-Grown Solitaires, providing an opportunity to own exquisite diamonds at an unbeatable price.
To avail this offer, ICICI Bank cardholders must visit [www.diamondxe.com] and obtain the Coupon Code “ICICIDXE” from ICICI Bank’s official communication channels or mediums. This offer is valid for ICICI Debit and Credit Card holders. Customers can select their desired Loose Natural & Lab-Grown Solitaire and apply the Coupon Code “ICICIDXE” during the checkout process to enjoy FLAT 5% OFF, with no limits.
It is to be noted that the offer is not applicable on the purchase of Semi-Mounts (Design your own section), any ready collection, and/or other existing offers. The offer starts on 25th October 2023 and ends on 31st December 2023, providing ample time for customers to take advantage and conveniently buy the diamond of their choice.
“We are delighted to collaborate with ICICI Bank to offer this exciting discount to our valued customers,” said Mr. Ankit Singh Kimtee, Founder & CEO of DiamondXE. “We are committed to providing the finest diamonds and exceptional value to our customers. This collaboration is a testament to our dedication towards customer satisfaction”, added DiamondXE’s founder chairwoman Deepali Vijay Jain.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
