MAM
DholDhamaka rolls out first television campaign
MUMBAI: DholDhamaka.com, an online portal specialising in party and festival needs, has launched its first ever TVC.
In line with the company‘s motto, the ad campaign rides high on the concept of accessibility anywhere and aims at further boosting the company‘s brand awareness.
With the tagline “Life‘s Celebrations Shop”, the ad campaign revolves around problems faced by people while planning a party, which can be expensive, time consuming and troublesome at the same time.
DholDhamaka.com founder Chandan Sharma said, “In today‘s fast paced and hectic time when life too seems to be running on a fast lane, we wanted to create an ad that showcases the ease with which consumers can shop online. Embodying the spirit of celebration, the ad will surely strike a chord with those who love to have fun and throw parties but are always running short of time.While extending our connect with a wider audience, the TVC successfully consolidates our place as the only dedicated online store specializing in all kind of celebrations and party needs.”
As part of forward thinking marketing campaign the company has further streamlined the project with various social media and web 2.0 platforms.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
