Brands
DHL shows how football and business are alike
MUMBAI: International express services provider, DHL Express, has launched its 360-degree interactive brand campaign with a TVC that draws parallels between the game of football and the business landscape. The campaign was released during the Indian Super League (ISL) 2017 season for which DHL is an associate sponsor.
Anchored by three TVCs, the overall brand campaign is expected to engage over 500 million people across the country during five months of the ISL season. The campaign will leverage print, radio, OOH, in-Stadium and digital activation initiatives to amplify the messaging and reach its consumer base beyond the 10 ISL cities and across the country.
The TV commercial is the first in a series of three that highlight DHL’s core proposition of ‘Excellence. Simply Delivered.’ through rich visuals and use of light-hearted humour. Each TVC showcases a different scenario in a football match and is a metaphor for describing the challenges faced by businesses and how DHL as an expert enables them to overcome these hurdles. The use of humour is intended to provide a mood break to the viewers in between tense football matches and, at the same time, convey DHL’s brand message.
DHL express India country manager RS Subramanian says, “The single line brief for the campaign was to position DHL as an enabler that helps businesses overcome challenges in the marketplace and win. The creative treatment given to the campaign highlights our brand promise of Excellence, Simply Delivered.”
Williams Lea Tag India managing director Amit Chandra adds, “We have designed the campaign to create brand resonance for DHL by communicating its message linked to football, which the ISL’s target audience will relate to. We are confident that the use of humour and exaggeration through the match scenarios showcased in the TVCs will strike a chord with the audience.”
This year’s campaign is set to be bigger in scale and aims to reach an even larger audience through sustained outreach over the extended ISL season.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
