MAM
DHL Partners with Sportskeeda for ISL 2020-21
NEW DELHI – DHL Express has signed the official sponsorship with Sportskeeda for Indian Super League 2020-21. The big-ticket football event in India, the Indian Super League got underway on 20 November 2020.
Sportkeeda’s impactful and design-led ad properties customized for DHL Express, for instance, are tailored to be an interactive and aesthetically pleasing experience for the users, while effectively delivering the brand’s communication. This lies in line with DHL Express, whose wide range of express services, along with shipping and tracking solutions makes shipping online a seamless and delightful experience.
Apart from this, Sportskeeda and DHL Express intend to run a series of contests across various social media platforms throughout the duration of ISL 2020-21, aimed at engaging the audience while simultaneously keeping them informed and entertained, with the victors being announced every week and receiving accolades from DHL Express.
“We are delighted to announce our 6th consecutive association with the ISL this season. To DHL, the ISL represents our core brand values of passion, speed, teamwork, and a can-do spirit. And we are pleased to be working with the team at Sportskeeda to curate engaging content in innovative formats. I am certain, through this engagement, we will be able to build resonance with millions of viewers across the nation.” said DHL Express India VP – sales and marketing Sandeep Juneja.
Sportskeeda COO Ajay Pratap Singh said, "DHL has been one of our premium partners when it comes to advertising during the ISL. Our team has worked very closely with the DHL India team to chalk out an effective plan focused on maximizing user engagement. We look forward to delivering an engaging campaign!"
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
