MAM
Dhatri Bhatt named VP marketing and communications at Nykaa Fashion
MUMBAI: Dhatri Bhatt has been appointed as the vice president, marketing and communications at Nykaa Fashion. Prior to joining Nykaa, Bhatt was associated with LVMH’s House of Christian Dior as the marketing and communications manager.
Previously, Bhatt was head, communications at H&M. She was also the spokesperson for the brand in India and responsible for leading, planning and organising internal and external communications and press activities in collaboration with the global H&M Communications team.
Bhatt carries an experience of over 18 years in brand management, media relations, retail strategy, and influencer collaborations and event management.
A retail specialist with experience in managing international fashion and lifestyle brands across all aspects of the business, she has dealt with in-depth brand launches, PnL management, retail operations, e-commerce, buying and merchandising, marketing, communications and PR among others.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
