MAM
DG in partnership with MediaMind and 24/7 Media
MUMBAI: Ad management and distribution platform DG has announced a strategic partnership for deeper collaboration in advertising technology between its online unit MediaMind, and 24/7 Media, WPP‘s marketing technology company.
24/7 Media, formerly 24/7 Real Media, is GroupM‘s technology partner.
24/7 Media will now endorse DG‘s MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide. Meanwhile, MediaMind‘s capabilities will complement the technology provided by 24/7 Media to many of GroupM‘s clients.
In combining their capabilities, MediaMind and 24/7 Media will work to build a stronger integration between their online advertising platforms utilised for rich and standard media, video, mobile, dynamic creative optimisation, analytics, and reporting.
DG CEO Neil Nguyen said, “With the increased fragmentation of media, advertisers and agencies require integrated data tools to reach their audiences more effectively. The partnership with 24/7 Media is a win-win for both companies, as well as for our customers, who will benefit from a close integration of best-in-class campaign management technology for TV and online advertising.”
24/7 Media Chairman and CEO David J. Moore said, “MediaMind has proven itself to be a key partner in terms of service and innovation and we are excited to further align our current technology solutions with their platform to assure optimal ROI for our clients.”
“The addition of MediaMind‘s online ad serving and TV ad delivery to the robust technology capabilities offered by 24/7 Media, enriches the solutions we offer to our range of clients worldwide. Partnerships with leaders in innovative technology simplify the complexity of the digital marketplace, which gives our clients a competitive advantage.” GroupM CEO Irwin Gotlieb added.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
