Brands
Detel becomes official gifting partner for ‘MTV Beats Turns 3 Contest’
MUMBAI: Detel, the world's most economical feature phone, TV and accessories brand is the official gifting Partner for the MTV Beats Turns 3 Contest. Celebrating its 3rd birthday with #TeenGunaFun, India’s 24*7 Hindi music channel, MTV Beats promises to bring an exciting line-up for December. The channel has announced a month-long contest for its viewers, where they can win exciting PRIZES including Detel TV, Bluetooth Speaker, Headphones and Truly Wireless Earbuds.
MTV Beats has kickstarted its 3rd birthday celebrations with ‘31 days, 31 contests.’ To participate in the same, watch daily thematic contests that will give 3 winners a chance to win exciting prizes, every day. From Music Mojis on Mondays that will ask you to guess the songs based on emojis to Dil Sharaads on Wednesdays, that will let the viewers guess the movie from mime actions to Filmy Chakkar on Fridays, which will be all about decoding the clues to guess the movie, stay tuned to some entertaining questions that will test your filmy quotient like never before and remember, this year it’s #TeenGunaFun
Additionally, catch the latest chartbusters setting the beat for the ultimate party, as a precious mix of Retro is sure to add to your party mood! Not only that, but the channel also brings MTV Beats Birthday Machine, a unique real-time video wish innovation for fans to send their friends and families a filmy-personalised birthday wish.
Speaking on the same, founder and MD Yogesh Bhatia said, “We are excited to be the official gifting partner for MTV Beats turns 3 Contest. MTV Beats has become a music companion for every melody lover from all the genres and also connects the youth with its unique content. Detel with its unique offering caters to this set of audiences, and thus this partnership will reinforce Detel's positioning amongst the youth. We look forward to the tremendous response from the viewers this year."
Brands
Devyani International Ltd plans three-subsidiary merger to streamline operations
QSR operator moves to streamline structure and unlock operational synergies
Devyani International is tightening its corporate kitchen. The quick-service restaurant operator has approved a scheme to merge three subsidiaries—Sky Gate Hospitality, Blackvelvet Hospitality and Say Chefs Eatery—into the parent company in a bid to simplify its structure and sharpen operational efficiency.
The decision was cleared at a board meeting on March 10 and disclosed in a regulatory filing to the stock exchanges. The merger will take effect from April 1, 2025, subject to statutory approvals.
All three transferor companies are direct or indirect wholly owned subsidiaries, meaning no fresh shares will be issued and the shareholding pattern of Devyani International will remain unchanged once the scheme is completed.
The subsidiaries together operate more than 100 outlets—including dine-in restaurants and cloud kitchens, spread across over 40 cities such as Delhi NCR, Mumbai, Kolkata and Bengaluru.
Devyani International, the largest franchisee of Yum Brands in India, said the consolidation is aimed at generating operational synergies, optimising resource utilisation and reducing layers within the corporate structure.
Financially, the move brings together businesses of varying scale. As of March 31, 2025, Devyani International reported a net worth of Rs 10,381.02 million and turnover of Rs 33,493.33 million. Sky Gate Hospitality posted a net worth of Rs 761.14 million with turnover of Rs 2,657.57 million, while Blackvelvet Hospitality and Say Chefs Eatery reported smaller operations and negative net worth.
The merger will consolidate these operations under a single corporate umbrella as the company sharpens its focus on scale and efficiency.
Devyani International currently runs more than 2,000 outlets across over 280 cities in India, Nigeria, Nepal and Thailand. Its portfolio includes franchise rights for brands such as Pizza Hut, KFC, Costa Coffee, Tea Live, New York Fries and Sanook Kitchen, alongside its own food brands.
With the paperwork underway and approvals pending, Devyani is essentially clearing the corporate clutter—turning three subsidiaries into one tighter, leaner operation. In the QSR world, even the back office needs a spring clean.
