MAM
Design Stack wins Disney Network’s creative biz
MUMBAI: Mumbai-based design and communication studio Design Stack has been appointed as the creative agency for the Disney network of channels.
The agency will handle the entire gamut of off-air publicity and promotional campaigns for the Disney Channel, Disney XD and Hungama TV.
Earlier Design Stack had handled the creative duties for Disney Channel‘s Shooting Stars, a nationwide talent hunt in 2011.
Walt Disney Television International India marketing director Bikram Duggal said, “The Disney Network is committed to further increasing the visibility of our brands and creating a deeper and richer connect with the viewers across India. We felt the time was right to appoint a creative agency that understands our brand values and can help bring them alive visually in our campaigns. The team at Design Stack brings an immense amount of enthusiasm and creative excellence to the table and we look forward to their contributions on our upcoming projects.”
MDesign Stack partner Priyanka Bhasin added, “We‘ve all grown up with Disney as a part of our childhood and it‘s a thrill to be associated with such an iconic brand, especially at a time when they are building a strong local presence in India.”
Design Stack was founded in 2004 by Priyanka Bhasin and Anoop Patnaik as a branding and strategic design studio located in Mumbai.
Design Stack partner Anoop Patnaik said, “The Disney Channel is very particular about maintaining consistency of their brand. It is exciting collaborating with their team of sharp marketing strategists and visual communication design specialists, who have high standards when it comes to messaging and design. In a sense, it‘s a fitting partnership.”
The firm has a diverse range of clients Asian Paints, Cox & Kings, Standard Chartered Bank, Times of India and Sahara Housing and Infrastructure.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
