MAM
Desi Melodies collaborates with Likee to promote music video filhall
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with Desi Melodies to promote its most-awaited music video Filhall. Composed by famous Punjabi lyricist Jaani and sung by leading singer B Praak, Filhall marks the debut of India's heartthrob Akshay Kumar and the sensational Nupur Sanon into the world of music albums. The song and its music video are focused on highlighting the sentiments of selfless love and commitment. Given the excitement around the launch, over 30 million hashtag views and 50 million impressions are expected and will make the in-app promotion a success.
As the music video is set to be premiered on November 9, Desi Melodies will activate his official Likee account and share the glimpses of the music video on Likee. Besides, Punjabi singer B Praak will also collaborate with select influencers on Likee to shoot some entertaining videos. Likee users can also expect the availability of the newly launched song's file for video integration to make dynamic videos and impress friends.
This collaboration further substantiates Likee's commitment to providing valuable and entertaining content as per the taste of Indian youth. Likee's growing popularity is also drawing the focus of many brands and celebrities in India to promote themselves among millennials in the most effective way.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating to celebrate India's 73rd Independence Day.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
