Ad Campaigns
Desh Ki Raunak 2.0 campaign by Kajaria Plywood sets new benchmarks
Mumbai: Kajaria Plywood, the plywood industry, announced the successful execution of the “Desh Ki Raunak 2.0” campaign in collaboration with Socio Street Advertisement. Building upon the overwhelming response received during its initial phase, this innovative campaign has captivated audiences nationwide, setting new standards in engagement and impact.
The first phase of “Desh Ki Raunak” witnessed unprecedented positive response and media coverage. Through various contests and interactive activities, the campaign fostered meaningful engagements with our audience, reinforcing Kajaria Plywood’s commitment to quality, innovation, and community involvement.
Following the resounding success of the initial phase, Kajaria Plywood and Socio Street Advertisement are proud to unveil “Desh Ki Raunak 2.0,” a continuation of our journey to celebrate the vibrant spirit of our nation. This new phase introduces exciting elements, including vox pop interviews featuring real audience members and captivating influencer videos, to further amplify the campaign’s reach and impact.
Kajaria Ply & Laminates COO Shyam Shekhawat expressed his enthusiasm for the campaign’s evolution, stating, “We are thrilled by the overwhelming success of ‘Magnificent 7, Desh ki Raunak.’ The tremendous engagement and positive feedback during the first phase motivated us to take this campaign to new heights. By incorporating real voices and influencer perspectives, we aim to foster deeper connections with our audience and celebrate the essence of India’s cultural diversity.”
Throughout the campaign, Kajaria Plywood remains committed to upholding its core values of quality craftsmanship, sustainability, and community empowerment. Through strategic collaborations and innovative storytelling, the company continues to inspire and uplift communities across the country.
As an integral component of the campaign, a collection of captivating posts and stories has been meticulously curated, each spotlighting various facets of the temples’ rich history, intricate architecture, and profound cultural significance. Leveraging the dynamic reach of social media platforms, the campaign endeavours to engage a broad spectrum of audiences, nurturing a profound admiration for India’s architectural legacy.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
