MAM
Dentsu wins Indo-Nissin Foods’ media mandate
MUMBAI: Dentsu India’s full service media agency Dentsu Media has been awarded the media duties for Indo-Nissin Foods, the Indian subsidiary of Japan-based Nissin Foods Holdings.
The account will be managed out of Bangalore. Incidentally, Dentsu Communications handles the creative duties for Indo-Nissin Foods out of Bangalore.
Dentsu Media will be in charge of the complete media planning and buying responsibilities from Indo-Nissin Foods including the brands Top Ramen and Cup Noodles. Recently the company’s flagship brand, Top Ramen, underwent a revamp in its bid to increase market share in the instant noodles category in India.
Indo-Nissin Foods GM sales and marketing MNVV Prasad said, “Dentsu Communications has been handling our creative duties for the last one year and have done a good job for us so far from a creative point of view. The category has witnessed a few major trends in the recent years and going ahead we feel that we could gain an advantage from a marketing standpoint by synergizing our creative and media together. The media strategy and planning presented was very well received by our team at Nissin and gave us a fresh perspective. Therefore Dentsu was the obvious choice, and we hope for a great future using this synergy”.
Dentsu Media CEO Divya Gupta said, “As we see it, true effectiveness of brand communication happens by harnessing collective media synergies seamlessly in real time. We are thankful to Indo-Nissin for recognizing our capabilities and awarding us this mandate. We look forward to partnering Indo-Nissin, using engagement metrics to blend and deploy channels, in our efforts to support their India objective, every which way!”
Dentsu Media India is part of Dentsu Media global network. The company has an armoury of proprietary tools and database such as Valcon, ContactPoint Management and D-VAST among others. This enables it to provide fully integrated, communication-without-lines solutions to clients to help them gather leadership in a cluttered market place.
MAM
Wagh Bakri Tea Group appoints Tushar Tripathi as new CEO
Long-serving COO steps up to lead the tea major’s next phase of growth.
MUMBAI: Wagh Bakri Tea Group has found the perfect blend for its future leadership promoting from within. The company has announced the appointment of Tushar Tripathi as its new Chief Executive Officer (CEO). Tripathi, who previously served as Chief Operating Officer, brings over 17 years of deep experience within the organisation and will now steer its overall business strategy, operational efficiency, and long-term value creation.
In his earlier role, Tripathi led Plant, Operations, and Projects, playing a key part in enhancing operational excellence. His notable contributions include introducing the first Automated Storage & Retrieval System (ASRS) in India’s tea industry, implementing global quality and food safety standards, establishing a NABL-accredited quality lab, and expanding the company’s manufacturing and distribution networks.
Speaking on his appointment, Tushar Tripathi said, “I am deeply honoured to take on this responsibility at Wagh Bakri. It has been a privilege to contribute to the Group’s journey, and I look forward to working with our teams to strengthen innovation, enhance efficiency, and create sustainable value for all stakeholders.”
Wagh Bakri Tea Group executive director Paras Desai added, “Mr Tushar Tripathi has been an integral part of our leadership team for many years. His deep operational insight, commitment, and balanced leadership approach make him the ideal choice to guide Wagh Bakri into its next phase of growth.”
Tripathi holds a BE in Mechanical Engineering and has completed management development programmes in project management and logistics from leading Indian Institutes of Management (IIMs).
With this internal elevation, Wagh Bakri Tea Group is signalling continuity and confidence in its home-grown talent as it looks to accelerate innovation and sustainable growth in the competitive tea industry.
In the world of tea, where the right infusion makes all the difference, Wagh Bakri has chosen a leader who already knows every leaf and layer of the organisation. The future, it seems, is brewing smoothly under Tripathi’s watch.
