MAM
Dentsu Webchutney wins digital mandate for MakeMyTrip
Mumbai: Dentsu Creative India’s digital creative agency Dentsu Webchutney on Thursday announced that it has won the digital mandate for online travel company MakeMyTrip. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.
As per the mandate, the agency will focus on further building MakeMyTrip’s already-vibrant digital presence by implementing an aggressive creative growth strategy.
Speaking on the win, Dentsu Webchutney associate vice president Upasana Naithani said, “MakeMyTrip is a big win for us, not only because it shows faith by the best of the industry in our agency but also because their values align with ours beautifully. We are very excited to work on campaigns that move both the business and the brand in the right direction.”
Dentsu Webchutney creative director Chaitanya Joshi added, “While we plan to bring the edge to larger travel occasions, modern creativity means that we are nimble enough to target the micro-occasions in an effective manner. I am glad that the good folks at MakeMyTrip share our zest, and we look forward to a lot of clutter-breaking stuff in the future that not only pushes creative boundaries but also impacts business positively.”
MakeMyTrip chief operating officer Vipul Prakash commented, “Today, travellers seek more when consuming and engaging with brands across channels. Together with Dentsu Webchutney, we hope to introduce new, innovative ways and concepts that can help engage with Indian travellers better. Our goal remains to be authentic in what we say and innovative in how we connect with the new-age traveller.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
