MAM
Dentsu Webchutney to handle creative for Goomo
MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.
Goomo.com is a new player in the already complex online travel agency category. While Denstu Webchutney’s mandate as the lead agency will include both online and offline campaigns, it will also involve building the brand’s positioning and awareness. The agency will work closely with Goomo’s branding and marketing team.
Goomo CMO Gaurav Khurana says, “Goomo is a young and an aggressive challenger brand in this hyper-competitive market. For us, it was imperative to find a partner who not only understood us as a brand but also shared the same vigour as us. An agile and strategic partner who is ready to shake things up in the travel domain. Dentsu Webchutney, India’s number one digital agency with its expansive expertise in digital is our partner of choice. The driven team behind the name and the strong leadership makes it an ideal choice.”
Dentsu Webchutney EVP and branch head Nishi Kant adds, “It’s an absolute privilege to have won the creative & branding mandate for Goomo. What excites us the most is that we have the opportunity to co-create the identity and positioning of the brand that resides in a particularly challenging category. It’s going to be a thrill-a-minute but we wouldn’t have it any other way. Both sides share a great rapport and we’re looking to partner together every step of the way as we prepare to change and challenge the norms of the category.”
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
