Brands
Dentsu Webchutney bags digital mandate for Aditya Birla Capital
MUMBAI: Digital agency Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, namely Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund.
The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the digital ecosystem.
Aditya Birla Capital chief marketing officer Ajay Kakar says, “We are launching a new category – Money, and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone.”
Dentsu Webchutney executive vice president growth Gaurav Soi adds, “Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”
Denstu Webchutney Mumbai EVP and branch head Nishi Kant mentions, “We are confident of a long-lasting and impactful partnership with Aditya Birla Capital. We look forward to working together to create engaging and result-oriented campaigns that significantly and positively impact their health insurance and mutual fund businesses.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
