MAM
Dentsu Ventures invests in US ‘cloud-first’ smartphone development startup
MUMBAI: Dentsu Ventures Global Fund I has made an investment in San Francisco based Nexbit Systems Inc, a startup developing cloud-integrated services for smart devices from both the hardware and software perspectives.
Nextbit is the third company in which Dentsu Ventures has invested since its launch in April 2015.
The company was established with the objectives of investing in ambitious start-up companies that will create an as yet unseen future and furthering open innovation across the Dentsu Group through collaboration with investees. In addition to funding, Dentsu Ventures will support businesses and entrepreneurs by providing problem-solving solutions and resources that are unique to the Group.
On 1 September, Nextbit launched Robin, a “cloud-first” smartphone that enables synchronized cloud storage of music, videos, apps, photos and other high-volume data without any user action required. The crowdfunding campaign for the Robin smartphone was launched the same day, and the US$500,000 goal was reached within a matter of hours. Nextbit is pushing mobile computing forward with the introduction of innovative software and hardware that solves important user problems such as running out of local storage space on smart devices.
As smart devices continue to diversify, Dentsu Ventures believes that real-time data integration and linking across devices together with the development and provision of unprecedented user experiences that optimise this capability will become increasingly important. Nextbit’s innovative technology will offer smart device users an entirely new type of cloud service in this Internet of Things era.
Looking ahead, the Dentsu Group will provide support for the spread of the Robin smartphone worldwide as well as the other new businesses that Nextbit will develop in the future.
MAM
Star Sports under fire for ‘cringe’ India–SA Super 8 promo
Broadcaster accused of arrogance and disrespect as fans slam Super 8 promotion
AHMEDABAD: Star Sports is facing a wave of criticism after its latest promotional campaign for the India–South Africa T20 World Cup Super 8 match triggered a fierce social media backlash, quickly dubbed “Cupcakegate”.
The advertisement, released this week, hinges on a cupcake metaphor that many viewers have condemned as patronising and disrespectful. In the clip, an Indian supporter mockingly offers a pink cupcake to a South African fan, a visual jibe widely interpreted as portraying the Proteas as a soft, easily beaten opponent.
The backlash has been swift across platforms such as X and Reddit, with fans and commentators accusing the broadcaster of tone-deaf bravado at a crucial stage of the tournament. The criticism is sharpened by the context: both India and South Africa arrive in the Super 8s unbeaten, undermining any suggestion of a one-sided contest.
Online, the cupcake symbol has been read as carrying multiple barbs. Some users argue it alludes to South African president Cyril Ramaphosa’s domestic nickname, while others see it as recycling the long-running “chokers” trope associated with South Africa in ICC tournaments. The casting choice has also drawn scrutiny, with viewers noting the physical disparity between the actors playing the two fans, which critics described as a cheap attempt to belittle the opposition.
Even Indian supporters have joined the pile-on. Many warned that such chest-thumping marketing risks “jinxing” the team, pointing to past tournaments where aggressive campaigns preceded unexpected defeats.
Star Sports is no stranger to rivalry-led advertising, having struck gold with its earlier “Mauka Mauka” series. But analysts say the cupcake campaign misreads a fanbase that has grown less tolerant of overtly mocking narratives and more attuned to sporting parity and respect.
India and South Africa meet on Sunday, 22 February, at the 132,000-seat Narendra Modi Stadium. With South Africa securing their Super 8 berth through a commanding win over the UAE, the fixture is widely billed as a heavyweight clash, not the walkover the ad appears to suggest.
