MAM
Dentsu to handle creatives of Maruti Suzuki’s Eeco
MUMBAI: In the wake of a multi-agency pitch, Maruti Suzuki has signed Denstu Creative Impact as its creative partner for its newly-launched multi purpose vehicle (MPV), ‘Eeco‘.
“The size of the account is close to Rs 300 million for a year,” informs Maruti Suzuki chief general manager marketing Shashank Srivastava.
Backed with their national and international resources, Denstu Creative Impact showcased a powerful understanding of the product during the pitching along with new and innovative ideas. “We, thus, went for Denstu as our creative partner,” says Srivastava.
Apart from Denstu Creative Impact, the other agencies that pitched for the account included Capital, Creative Impact, Percept Hakuhodo and Lowe Lintas.
Says Srivastava, “The campaign is a 360 degree plan that includes print, TVC, OOH and the internet. While the print ad is already out, the television campaign (TVC) will be launched next week.”
Lintas Media Group is the media agency for Maruti Suzuki.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
