MAM
Dentsu to acquire Polish performance marketing agency
MUMBAI: Dentsu Aegis Network has reached an agreement to acquire the Polish performance marketing agency Marketing Wizards.
In Poland, Dentsu provides its clients with services in the digital performance domain through iProspect. Post-acquisition, Marketing Wizards will be integrated with iProspect, further strengthening its capabilities in the digital performance domain and providing even more innovative solutions through collaboration with other Group companies.
Founded in 2010, Marketing Wizards is a full-service digital agency that provides marketing services such as strategic planning, SEM, SEO, digital advertising in the social domain, e-mail marketing & CRM, and creative production in the digital arena.
The agency’s strengths in the digital performance domain include measurement of the causal relationship between digital advertising and consumer purchasing behavior that is linked to actual purchases, and its clients include many e-commerce companies who are focused on their businesses’ return on investment (ROI).
In its March 2015 worldwide advertising expenditure forecasts, the Group’s media communications agency Carat announced that digital advertising expenditures, which are second in scale only to television advertising expenditures in Poland, rose 7.5 per cent in 2014 (2.1 per cent increase in the advertising market overall), and are expected to rise further to nine per cent in 2015 and 11 per cent in 2016.
Marketing Wizards, which is headed by Marcin Pogroszewski as managing director, has 60 employees and its revenue for the year ended December 2014 stood at approximately $2.3 million (PLN 8,750,000).
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
