Account
Dentsu Singapore bags four new businesses
MUMBAI: Dentsu Singapore has bagged four new businesses namely Civil Aviation Authority of Singapore (CAAS), Nanyang Tenchological University (NTU), Pringles International, and Singapore Navy Information Centre.
Following a pitch process in April, Dentsu Singapore has been appointed as the agency of record for the Civil Aviation Authority of Singapore, the governing organization to oversee and promote safety in the aviation industry, to handle its integrated media and creative campaigns.
Commenting on the CAAS appointment, Dentsu Aegis Network Singapore CEO Rosalynn Tay said, “The CAAS win firmly establishes Dentsu Singapore as the communications authority on all transportation forms – via Land Transport Authority of Singapore (land), The Republic of Singapore Navy (sea) and now CAAS (air). We are extremely proud to be the chosen communications partner and look forward to continuing our work in developing Singapore as a center of excellence across these pioneering industries.”
NTU has again reappointed Dentsu Singapore after a two-year partnership, to lead the creative development, media planning and buying for their admission campaign for 2015. NTU Singapore is the fastest-rising university in the world’s Top 50 and ranked 39th globally.
Bagging the media duties for Pringles International, Dentsu Singapore will be tasked to execute on the ideation of activation for markets in the region.
“At the start of the RFP, we were on the lookout for a one-stop agency that can scale on their capabilities on activation and media. One that understood our business priorities and needs to deliver a customised plan to our target audience. Dentsu Singapore was evaluated along with others on key parameters. Their passion, holistic approach and commitment got them our business and we look forward to a fruitful relationship with Dentsu,” said Pringles APAC Emerging Markets regional brand manager Michael Guo.
Following the announcement of being appointed as AOR for The Republic of Singapore Navy in November 2014, Dentsu was invited to pitch for a second navy project with the task of developing a publicity campaign for a ship naming contest for the new fleet of Littoral Mission Vessels, the next-generation of warships to replace the current Fearless-class of patrol vessels. The pitch which saw three other contenders, was scoped to develop and execute the overall communication and creative strategy, contest management and implementation, digital and social media strategy and execution, media planning and buying, PR, activation and event management.
“This is a fantastic achievement for everyone at Dentsu Singapore. The team works tirelessly to deliver exceptional results for our clients and it’s great to be appointed as the agency partner of choice for these prestigious local ogranizations and international brands,” shared Tay.
Additionally, Dentsu Singapore’s work for Canon-EOS World and Toyota Motors ‘Wakudoki’ Campaign was awarded gold for best idea – loyalty and CRM, and best idea – social, at the Agency of the Year Marketing Awards held recently.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
