MAM
Dentsu Marcom regains DS Group account
MUMBAI: Dentsu Marcom will once again handle the account for two brands from the Dharampal Satyapal (DS) Group, namely, the mouth freshener brand PassPass and a soon to be launched chewing gum brand.
The pitch for the account saw participation from agencies like Law & Kenneth, Euro RSCG, and Publicis.
The aim of the agency will be to create a high impact campaign for PassPass and the upcoming chewing gum. The new chewing gum brand will mark the DS Group‘s entry into the confectionary segment in the FMCG sector.
Dentsu Marcom COO Hiroshi Omata said in a statement, “In DS Group, we found a supportive, like-minded client-partner who had the vision and foresight to appreciate the cut-through creative idea we presented and see the value and potential of the same. Winning this exciting account is a great beginning and we look forward to create some great work on our journey together!”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
