MAM
Dentsu joins the World Business Council for Sustainable Development (WBCSD)
Mumbai: Dentsu Group Inc. announced on Wednesday that the company and its group companies have become the newest member of the World Business Council for Sustainable Development (WBCSD) – a CEO-led organisation of 200 international companies working on a variety of issues related to sustainable development.
“Dentsu’s strategy and understanding of sustainability challenges are well aligned with WBCSD’s new membership criteria and Vision 2050: Time to Transform, which sets a shared vision of a world in which more than nine billion people are able to live well, within planetary boundaries, by 2050,” said the company on Wednesday.
As dentsu joins WBCSD, it will leverage its expertise and network in the Japanese market to advise and help position Vision 2050 and the work of WBCSD in Japan among the wider business community.
Operating in over 145 countries, Dentsu Group has recently committed to procuring 100 per cent renewable electricity and reducing absolute emissions by 46 per cent by 2030. Its international operations are already powered by 100 per cent renewable electricity. In addition to this, it has committed to helping one billion people make more sustainable choices in collaboration with its clients and partners.
Meanwhile, Dentsu’s 2030 sustainability strategy has already set out the areas in which the company aims to make the biggest difference, which includes decarbonizing the digital economy by achieving Net Zero emissions by 2030, building a fair and open society by creating a diverse and inclusive workforce and society, and realising the positive potential of digital by closing the digital divide through empowering the next generation with the skills they need to thrive.
It has also launched dentsu Sustainable Business Solutions (dSBS), a commercial strategy to support business growth while integrating sustainability across campaigns. “Dentsu’s strength in integrated communication is based on a deep understanding of consumers and society, creativity, and an ecosystem of co-creation with clients and partners. The Group will incorporate this dSBS perspective into all of its businesses both within and outside of Japan,” it said on Wednesday.
Dentsu Group Inc. director and executive officer, Dentsu International Global CEO and WBCSD council member Wendy Clark said the case for sustainability has never been greater and dentsu is committed to a focused agenda of Growth FROM Good. “As a global leader in media and advertising, we have a unique opportunity and responsibility to help guide our clients through this transition and in parallel use our insight into human behaviour to inspire people all over the world to a better and more sustainable way of living. By joining WBCSD we bring this purpose and capability to a network of like-minded global companies, committed to accelerating the transition to a more sustainable, restorative and inclusive economy,” he added.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
