MAM
Dentsu International to axe 6,000 global employees: Reports
NEW DELHI: As the Japan-based global giant Dentsu International reels from the Covid2019-induced economic slowdown, it is planning to cut around 6,000 overseas jobs, several media reports indicated. It is expecting to end the next fiscal year in the red too.
As per a Financial Times article, Dentsu headquarters has created a £640 million restructuring programme, which will involve redundancies and brand consolidation. It also highlighted that about 230 people in its Japan office have applied for early retirement.
In addition to the pandemic, Dentsu had made considerable investments in the 2020 Tokyo Olympics, and the event’s postponement has severely impacted the company’s financials, with reports estimating a $30 billion hit.
Earlier this year, Dentsu International had consolidated its brand agencies into six global brands.
At that time, Dentsu group president and CEO Toshihiro Yamamoto had said, “We simply have too many brands, almost 300 across both Japan and internationally. This radical new structure will be more logical and transparent for our clients, enabling us to serve them better. It will also be operationally more efficient and allow the firm to reduce costs significantly.”
Dentsu acquired UK-based Aegis Network in 2013, leading to the subsequent establishment of Dentsu Aegis Network, representing the global operations of the group, outside Japan, in 2014.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
