MAM
Dentsu International appoints Fred Levron as global chief creative officer
New Delhi: Dentsu International on Tuesday named Fred Levron as the company’s global chief creative officer. In his new role, Levron will lead the network’s holistic creative agenda and its portfolio of creative agencies worldwide. He will join the company on 1 November.
Levron will build on dentsu international’s current capabilities and storied Japanese creative roots and will be responsible for the network’s creative product and accelerating creativity across the entirety of dentsu international’s Creative, Media and CXM agency brands, as it transforms to become the most integrated network in the world, said the company in a statement.
Levron joins dentsu from FCB where he served as worldwide creative partner. Prior to FCB, he was part of the leadership team at CAA Marketing, the four-time Emmy winner entertainment agency based in Los Angeles. He also held several positions over his ten-year tenure at Ogilvy Paris where he helped transform the agency into a global creative powerhouse.
dentsu international, global CEO, Wendy Clark said, “Fred has one of the most lauded portfolios and creative reputations in the business. His appointment accelerates and emphasizes the importance of creativity as the hallmark of everything we do. I’m counting down the days until he joins.”
Levron was recently recognised as the top chief creative officer globally by The Drum publication global ranking in 2020 and The One Club global ranking for two consecutive years in 2020 and 2021. He has won close to 200 Cannes Lions including 13 Grand Prix and 46 Gold, three Black Pencils at D&AD, and more than 2000 international awards.
“My entire career has been driven by the ambition to transform the agencies and network I was part of and build brands and businesses through the power of modern creativity. Today, I’m so excited to start this new transformation journey as I’m joining Wendy and dentsu’s 45,000+ employees. We have the opportunity to build a unique creative company that brings creativity, tech, data, media, entertainment, and commerce together to become the most attractive place for talents out there and the most relevant partner for the biggest brands,” said Levron.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
