MAM
Dentsu India ropes in Asheesh Malhotra to head Mumbai division
MUMBAI: As part of its strategic intent to bolster operations, Dentsu India has roped in Asheesh Malhotra to head its Mumbai office. He will report to Dentsu India CEO Simi Sabhaney.
With over 20 years of experience across leading agencies including Mullen Lowe Lintas Group, Bates CHI Partners and Ogilvy, Asheesh has been instrumental in building brands such as Unilever, Mondelez , ICICI Prudential Life Insurance, Castrol, BP, and Toyota.
His last stint was as executive director at PointNine Lintas, Mullen Lowe Lintas Group. He has also won accolades like the Effie’s, Kyoorius, and Spikes in India and the Asia Pacific region.
On his appointment, Sabhaney said, “We are truly delighted to have Asheesh come on board to lead the Mumbai operations. His experience of having led omni channel functions makes him the perfect choice in line with our growth strategy and the changing media landscape.”
Commenting on his new role, Malhotra said, “My focus will be on building new partnerships and growing our existing client relationships. I believe that the age of transformation (from traditional to digital or vice versa) is over. If you haven’t hopped on to that wagon yet, you best not. You cannot be running an agency with a siloed mindset. DAN, with its true One P&L structure, has integration at its core and it brings together the best of creative minds, media, data and technology to bring the best ideas and value to our clients. In today’s context, this is true integration and I am truly excited to be part of this journey.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
