MAM
Dentsu India makes two key appointments
MUMBAI: Dentsu India has made two senior level appointments. It has appointed C.P. Arora as Group chief financial officer and Suprotim Day as chief films officer.
Arora has joined Dentsu from JWT, Delhi where he was working as VP and executive commercial director and replaced Nobuki Sakai who was seconded to Dentsu India early last year.
Dentsu India executive chairman Rohit said, “Both will partner me in our endeavour to significantly strengthen our service quality delivery to our clients.”
As Group CFO, Arora will now be responsible for the financial plans, P&L management, policies, and accounting practices of the Dentsu India Group. He will also lead the accounting, budgeting, fund management, and financing functions of all the Dentsu India Group companies.
On his new role, Arora said, “After over a decade in advertising, I knew it was time for a fresh start. Interactions with Dentsu’s global and India management gave me an understanding of Dentsu‘s India ambition and growth plans. The role offered to me was not only challenging and inspiring but also something that could be the logical next step for me professionally.”
As strategic business partner with JWT, Delhi at both the corporate and business unit level, CP tracked financial efficiency and profitability, risk management, legal and compliance and overall financial operations for JWT Delhi Office.
Arora comes in with nearly 20 years of experience in financial
management. He is a strategic financial planner with expertise in designing and implementing systems/procedures to facilitate internal financial control, SOX Compliance and enhance the overall efficiency of the organisation.
Day has moved in from UK’s production house Stink, where he was heading London’s operations in India. He was instrumental in setting up a JV between Stink and QED Films in India. The production house serviced agencies such as JWT, McCann Erickson, Ogilvy, Leo Burnett, Lowe, Publicis and Cheil Communications among others.
Day said, “After my years in the film production business, I am excited to get back to the agency fold. The function of a film department is to raise the bar and ensure that the creative and client partner’s expectations are more than satisfied. With my new role at Dentsu India, I look forward to partner with the creatives to produce outstanding campaign work that takes brands to the next level of trust with the consumer.”
Day brings in over 25 years of experience in the production and direction of commercials. He has been in the forefront of producing advertising films for clients like PepsiCo, Airtel, Sony, Nokia, ESPN, Hero Honda, Frito Lays, Samsung, Electrolux, Mitsubishi, Dabur, McDonald‘s and Nestle.
Prior to this, Day has led the films department at JWT Delhi for over 5 years. Some of his most recent films include the KitKat ‘Squirrel’, the Cannes Award winning, Airtel ‘Endless Goodbye’ and the Mountain Dew ‘Wing Suit’ flying spot with Salman Khan.
Brands
Shilpa Dureja Puri elevated as director marketing – new computing & wearables at Samsung Electronics India
GURGAON: Shilpa Dureja Puri has been elevated as director marketing, new computing and wearables at Samsung Electronics India, signalling the company’s confidence in a leader steeped in digital, premium and ecosystem storytelling.
She now leads marketing for tablets, laptops, watches, buds, rings and accessories, shaping the next phase of connected consumer experiences and driving growth in categories that straddle work, play and everyday digital life.
Within Samsung, Dureja Puri has climbed steadily. She has handled director marketing roles across luxury, flagship and ecosystem portfolios, served as gm marketing for luxury and flagship mobiles, and earlier as general manager digital from Gurugram, sharpening the brand’s premium and online muscle.
Her grounding in technology marketing was forged at Microsoft, where she held director roles in digital and experiential marketing and earlier led digital marketing across content, search, analytics and demand generation. She worked on governance, privacy and large-scale digital transformation, and drove partner and education marketing programmes across India.
Before that came agency and global exposure. As vice president at Publicis Modem, part of Publicis Groupe, she ran India operations, managed P&L and built digital strategy for clients including HP and Beam Global. She also served as marketing director, India at Dada S.p.A, working on web and mobile community services across markets.
Her early career blended media, marketing and academia. She taught as senior guest faculty at National Institute of Fashion Technology, University of Delhi and Guru Gobind Singh Indraprastha University, covering new media, journalism and communication skills.
In media and publishing, she worked with HT Media Ltd on the relaunch of Hindustan Times’ digital properties and brand activations, including a luxury conference at Taj Mahal Palace & Towers. At Times Internet Limited, she handled editorial and product roles across lifestyle and city guides. As a freelance journalist, she wrote for The Times of India, The Asian Age, The Statesman and Femina, among others.
Recognition has followed. She has been named among the 100 Smartest Digital Marketing Leaders by World Digital Marketing Congress and CMO Asia. An alumna of International Management Institute New Delhi, she also completed the Modern Marketing programme at Kellogg School of Management, finishing with distinction.
For Samsung, the logic is clear. As screens, wearables and services converge, marketing must stitch them into one story. Dureja Puri’s brief is to make that story sell. The race now is for mindshare, wallet share and a place in the consumer’s daily routine. Samsung has picked its narrator.
