AD Agencies
dentsu India makes merry in 2024
MUMBAI: It’s been a dramatic turnaround of sorts for dentsu India’s media practice – the calendar year 2024 that’s just ended. The agency has added 80 brands to its portfolio and achieved a remarkable 10 per cent growth in billings.
This accomplishment marks a strong recovery from the previous year’s challenges and sets a goal for ambitious double-digit organic growth in 2025.
The success can be attributed to dentsu’s unique blend of marketing, technology, and consulting, which has driven innovation and impactful results.
“This year has been transformative,” stated dentsu CEO south Asia Harsha Razdan. He pointed out to the use of cutting-edge technology and data insights that helped it enhance its core offerings and unlock new growth opportunities.
Added dentsu Media south Asia CEO Anita Kotwani : “Our success hinges on delivering measurable results for our clients. With data-driven insights, we continuously adapt to market demands and strive to set new benchmarks.”
Throughout the year, dentsu focused on strengthening client relationships and acquiring new marquee brands, including General Insurance Council, LG Electronics, Skechers, Flipkart, Myntra, and Amazon Seller Services, Akasa Air, Vero Moda, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund, Ardex Endura, Shopper Stop, D DÉCOR, Godrej Properties, HAMDARD, Tata Mutual Fund, Tata Realty, Quick Heal Technologies, Unity Small Finance Bank, Meesho, Waree Energies, Vi-John, Berger Paints, Suzuki, and Be-Rite (Gemini Edibles & Fats), among others.
The agency’s array of solutions spans traditional and digital media, performance marketing, influencer campaigns, and out-of-home (OOH) advertising. dentsu’s Media Innovations & Solutions team also made notable advancements in branded content, influencer marketing, gaming, and sports, registering a fourfold increase in the business. Collaborative efforts with companies like Meta and Google led to the development of global capabilities in consumer intelligence and retail products.
The agency introduced some tools in 2024 which gave it that edge over others, leading to higher client satisfaction and acquisition. These included Retail Media, Performance Practice 2.0, Total Commerce and Spark—an advanced marketing mix modeling tool. With its offerings broadened, dentsu Media achieved some outstanding results, particularly with dentsu Retail experiencing fivefold growth.
The Media Practice’s integrated approach, highlighted by the proprietary Media++ Framework, has established dentsu as the industry leader, providing comprehensive strategies for every customer journey stage.
“We are targeting a higher double-digit organic growth in 2025,” said Harsha. “Our focus remains on raising the bar, delivering breakthroughs, and staying true to dentsu’s global vision of Innovating to Impact.”
With that kind of commitment in place, competitors and the industry had better keep a sharp eye on dentsu’s moves in 2025. For the agency is sure learning to dance and make its clients dance to its market- and customer-winning advertising and marketing solutions tunes. And it’s learning it pretty fast under its new leader Harsha and team dentsu India. .
AD Agencies
Havas Media Network India bags integrated media mandate for Aakash Educational Services Limited
PivotRoots and Arena Media to drive 360° strategy for student outreach
NEW DELHI: Havas Media Network India has secured the integrated media mandate for Aakash Educational Services Limited, following a competitive multi-agency pitch, signalling a fresh push by the education major to sharpen its reach among students nationwide.
The mandate will be jointly handled by PivotRoots and Arena Media, both part of the Havas network. Together, they will roll out a full-spectrum media strategy designed to boost AESL’s visibility across digital and traditional platforms.
At the heart of the partnership lies a simple idea: making the brand not just seen, but sought after. The agencies will blend data, technology and creative storytelling to craft campaigns that resonate with students and parents navigating an increasingly digital-first education landscape.
Aakash Educational Services Limited SVP marketing Kanika Kumar Nijhawan said, “At Aakash, we believe success is built through a structured, long-term and data-driven approach. As we expand across the country, adopting a more integrated approach to media is essential. This partnership marks a significant step towards building stronger connections with our audiences.”
Under the arrangement, PivotRoots will spearhead digital and performance marketing, covering social media, influencer collaborations and data-led optimisation. Meanwhile, Arena Media will focus on traditional channels including print, television, radio, cinema and outdoor advertising, ensuring consistent messaging across touchpoints.
Havas Media Network India chief executive officer Mohit Joshi said, “Delivering for a powerhouse like AESL requires both scale and precision. By combining Arena Media and PivotRoots, we are deploying our Converged.AI platform to create a 360-degree strategy that drives engagement, conversions and long-term growth.”
Echoing the sentiment, PivotRoots founder and chief executive officer Shibu Shivanandan added that the collaboration would focus on building “impactful, full-funnel experiences” powered by deep analytics and performance-led marketing.
With a strong legacy in coaching for medical and engineering entrance exams, AESL is now doubling down on integrated media to stay ahead in a crowded, fast-evolving education market. The partnership with Havas signals a clear intent: to turn visibility into meaningful engagement and, ultimately, student success.
